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1 Thermo Fisher Scientific Digital Marketing Specialist Job
Digital Marketing Specialist: Marketing Automation
3-6 years
Bangalore / Bengaluru
Digital Marketing Specialist: Marketing Automation
Thermo Fisher Scientific
posted 26d ago
Job Role Insights
Flexible timing
Key skills for the job
Job Description
- Implement daily email marketing tasks such as setting up, scheduling, testing, tagging, and sending one-time and dynamic content-based campaigns.
- Troubleshoot technical issues related to HTML templates, list segmentation, email delivery, ensuring high deliverability rates and minimizing spam complaints.
- Collaborate across teams and functions to suggest standard methodologies for email content while supporting brand and sales goals ensuring accuracy, quality, and brand consistency in communications.
- Adhere to email target customer list hygiene rules to ensure optimal deliverability and avoid blacklisting of our email database.
- Understand email technology and various data sources to best use data and technology to deliver incremental growth and provide recommendations for improvement on lead generation activities.
- Maintain email marketing software and tools, optimizing email templates, ensuring accurate performance tracking, data integrity, and efficient workflows
Requirements:
- Bachelor's degree or equivalent experience in Marketing, Advertising, Business, or a related field.
- 3+ years using email marketing platforms (Oracle Eloqua preferred) and marketing automation tools (Adobe Experience Platform (AEP) preferred).
- Familiarity with email marketing principles and standard methodologies, such as audience segmentation, A/B testing, and performance tracking.
- Familiarity with HTML and CSS for email template customization is preferred.
- Meticulous in proofreading and testing user flows and emails. Able to prioritize customer experience and challenge doubtful and misleading content and execution.
- Strong analytical skills with capabilities to analyze large and complex data sets from multiple sources.
- Understanding of GDPR and CAN-SPAM Act regulations
- Excellent project management skills (Workfront knowledge preferred), prioritizing tasks, balancing multiple projects, and meeting requested timelines.
- Strong communication (English) and collaboration skills, with the ability to work effectively in a team environment.
- Continuous learning mentality, staying updated with emerging email marketing technologies and trends.
- Self-motivated, results-orientated and comfortable working in a virtual environment.
Employment Type: Full Time, Permanent
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