GN - SONG - MT - Marketing Automation B2C (Braze) - Consultant

Practice:Strategy & Consulting Global Network Song

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Areas of Work:Marketing Platform, Braze, Adobe Campaign, Marketo, Adobe Journey Optimizer

| Level:Consultant

| Location:Mumbai, Bangalore, Gurgaon, Hyderabad, Pune, Chennai |

Years of Exp: 5+ years

Explore an Exciting Career at Accenture

Are you passionate about scaling businesses using in-depth frameworks and techniques to solve customer facing challenges? Do you want to design, build and implement strategies to enhance business performance? Does working in an inclusive and collaborative environment spark your interest?

Then, this is the right place for you! Welcome to a host of exciting global opportunities within Accenture Strategy & Consulting's Customer, Sales & Service practice.

The Practice A Brief Sketch

The practice is aligned to the Global Network Song Practice of Accenture and works with clients across their marketing, sales and services functions. As part of the team, you will provide transformation services driven by key offerings like Marketing, Sales and Service, Commerce. These services help our clients become living businesses by optimizing their marketing, sales and customer service strategy, thereby driving cost reduction, revenue enhancement, customer satisfaction and impacting business metrics in a positive manner

Key Responsibilities:

Design innovative campaign strategies and marketing plans across channels using Braze.

Gather business requirements and design processes and solutions for Braze implementation.

Set up marketing journeys, programs, and campaigns within the Braze platform.

Conduct assessments for Braze capability evaluations, define target operating models, and develop marketing use cases and business cases.

Collaborate with clients to ensure seamless Braze implementation and adoption of new tools and processes.

Lead assessments of marketing processes and technologies, defining KPIs, solutions, and vendor evaluations for Braze and related Martech tools.

Contribute to thought leadership and business development in the campaign management and digital advertising space.

Preferred Skills:

Configure, test, and deploy marketing workflows in Braze and related platforms.

Follow proven methodologies and best practices to enable clients to meet business objectives using Braze.

Provide post-go-live consulting, ensuring smooth adoption and optimization of Braze implementations.

Share best practices on solution delivery and positioning for maximizing campaign outcomes.

Read about us.

Qualifications


Qualifications & Experience:

4+ years of hands-on/functional consultant experience in Braze implementation with deep functional, industry and client facing experience (or) Equivalent Adobe experience (Adobe Campaign, Adobe Journey Optimizer, Marketo).

Extensive experience in gathering requirements, preparing functional blueprints, and coordinating multi-team deployments for Braze marketing solutions.

Proven ability to design customer experience journeys and next-best-action strategies using Braze.

Expertise in customer acquisition, journey lifecycle and engagement strategies.

Strong analytical skills for monitoring trends, analyzing data, and optimizing campaigns.

Experience in identifying process improvement opportunities and building business cases for campaign strategies and technology solutions.

Familiarity with developing/supporting Martech/Adtech platform technologies with Braze or Adobe.