Marketing Tech Process Specialist Ads Campaign Operations Gamma (QA)

Provide strategic best practices and recommendation for marketing programs.

Produce campaign assets including emails, landing pages, and forms within a marketing automation WYSIWYG editor.

Create campaigns to support different marketing initiatives including nurture programs, lead scoring, event promotion, and data management.

Ensure the accuracy and continuity of existing and newly created programs.

Translate and communicate technical concepts to internal teams.

Interpret non-technical initiatives into technical solutions.

Provide campaign performance results in comparison to industry and internal benchmarks.

Collaborate with teammates to continuously optimize output and program performance.

Minimum Requirements.

3+ years overall experience with 2 years experience in marketing automation tools such as Eloqua, Marketo, Marketing Cloud, etc Intermediate experience in HTML and/or CSS and can develop the HTML code from scratch.

Experience in various email technology tools and digital marketing automation program management such as email, paid media, event experience.

Preferred qualifications.

Having as many of these specific qualifications is a plus, but transferable skills/experiences may be equally valuable.

Certified in marketing automation tools.

Experience working with code developing tools such as Dreamweaver.

Proficient in coding languages such as HTML, CSS, Java.

Highly analytical, with a track record of being a strong problem solver.

Presenting to business stakeholders, and driving value for the business.

Understanding of marketing operations, processes, business requirements.

Comfortable operating in a fast-paced, deadline-driven environment with rapidly changing priorities and a high volume of projects.

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