HostBooks - Manager - Digital Marketing (8-10 yrs)

Company - HostBooks Limited.

Designation - Manager Digital Marketing

Experience - 8 to 10 Years in a product base company.

Salary - Best in the industry.

Job Location - Gurugram.

- Plan and execute all digital marketing, including SEO/SMO, marketing database, email, social media, PPC, and display advertising campaigns.

- Design, build, and maintain our social media presence.

- Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).

- Identify trends and insights and optimize spend and performance based on the insights.

- Brainstorm new and creative growth strategies.

- Plan, execute, and measure experiments and conversion tests.

- Collaborate with internal teams to create landing pages and optimize user experience.

- Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.

- Instrument conversion points and optimize user funnels.

- Collaborate with agencies and other vendor partners.

- Evaluate emerging technologies.

- Provide thought leadership and perspective for adoption where appropriate.

Requirements and skills:

- BS/MS degree in marketing or a related field.

- Proven working experience in digital marketing from the international travel industry.

- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.

- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.

- Experience in optimizing landing pages and user funnels.

- Experience with A/B and multivariate experiments.

- Solid knowledge of website analytics tools (e. , Google Analytics, Net Insight, Omniture, Web Trends).

- Working knowledge of ad serving tools (e. , DART, Atlas). Experience in setting up and optimizing Google AdWords campaigns.

- Working knowledge of HTML, CSS, and JavaScript development and constraints.

- Strong analytical skills and data-driven thinking.

- Up to date with the latest trends and best practices in online marketing and measurement.