Area Sales Executive

We are seeking a motivated and results-driven Area Sales Executive to join our team in the Desi Cooks. This role involves overseeing sales operations within a designated geographic area, driving revenue growth, and ensuring the successful execution of sales strategies. The Area Sales Executive will manage and develop relationships with distributors, retailers, and customers, ensuring customer satisfaction while achieving sales targets.

Key Responsibilities:

Sales Achievement:

• Develop and implement sales strategies to achieve monthly, quarterly, and annual sales.
• Monitor performance and adjust sales plans to ensure consistent achievement of objectives.

Market Expansion:

• Identify and pursue new business opportunities within the assigned area to expand the customer base.
• Research and analyse market trends, competitors, and consumer preferences to identify vpotential growth areas.

Customer Relationship Management:

• Establish and maintain strong relationships with key customers, including wholesalers, distributors, and retailers.
• Regularly visit customers to ensure satisfaction, address concerns, and introduce new products.
• Develop and execute customer retention strategies.

Sales Forecasting & Reporting:

• Prepare and submit regular sales reports, forecasts, and analysis to management.
• Track sales trends, customer feedback, and competitor activities and share insights with senior management.

Team Management:

• Collaborate with and provide guidance to the sales team, ensuring they are properly trained and motivated.
• Set individual sales targets for team members and track performance.
• Conduct performance reviews and provide constructive feedback to improve team outcomes.

Product Knowledge & Promotion:

• Stay up-to-date with the latest product offerings, market trends, and competitive landscape within the frozen food industry.
• Organize promotional activities and campaigns to drive product awareness and sales.

Inventory and Distribution Management:

• Monitor inventory levels and ensure the timely and efficient distribution of products to clients.
• Work closely with logistics and supply chain teams to resolve any distribution-related issues.

Compliance and Reporting:

• Ensure that all sales operations comply with industry regulations, standards, and company policies.
• Maintain accurate and up-to-date customer databases and sales records.

Qualifications & Skills:

• Education: Bachelor's degree in Marketing, Sales, or a related field.
• Experience: Minimum of 5 years of experience in sales, preferably in the frozen food, FMCG, or food industry.
• Skills:
• Strong understanding of the frozen food market and consumer behaviour.
• Excellent communication, negotiation, and interpersonal skills.
• Proven ability to manage sales teams and exceed sales targets.
• Strong organizational and time management skills.
• Proficiency in MS Office (Excel, Word, PowerPoint) and CRM software.
• Analytical mind-set with the ability to assess market trends and performance metrics.

Desired Attributes:

• Self-motivated, goal-oriented, and driven to achieve results.
• Ability to work independently as well as part of a team.
• Problem-solving ability and conflict resolution skills.
• A passion for the food industry, especially frozen food products.
• Willingness to travel within the assigned area.

Working Conditions:

• Full-time position.
• Travelling - travel to client sites, trade events, and company meetings.
• Flexibility in working hours based on business needs.

For more details please login to https://www.desicooks.com/

Interested profiles can Whatsapp resumes at 7011667442