Manager - BTL Marketing

We are seeking a highly motivated and creative BTL Marketing Manager to plan, execute, and evaluate below-the-line marketing strategies and campaigns. The ideal candidate will excel in designing on-ground activations, managing promotional events, and ensuring seamless brand communication across
non-digital channels to drive customer engagement and sales.

Key Responsibilities

• Strategic Planning:
• Develop and execute BTL marketing strategies aligned with the brands goals.
• Identify target audiences and create customized campaigns to enhance reach and engagement
  
• Campaign Management:
• Plan and oversee on-ground activations, trade shows, events, and in-store promotions.
• Coordinate with creative and production teams for the development of promotional materials and tools.
  
• Vendor & Stakeholder Management:
• Collaborate with external vendors, agencies, and suppliers to execute campaigns within budget and deadlines.
• Build relationships with key stakeholders, including retailers, event organizers, and brand partners
  
• Budget Management:
• Prepare, allocate, and monitor budgets for all BTL activities to ensure cost-effectiveness.
• Track ROI and optimize spending for maximum impact
  
• Market Research & Insights:
• Conduct market research to identify opportunities for brand penetration.
• Monitor competitors BTL strategies and provide actionable insights
  Performance Monitoring:
• Track and analyze campaign performance using KPIs such as footfall, sales uplift, and consumer engagement.
• Present reports on campaign outcomes with data-backed recommendations for improvement.
  
• Team Collaboration:
• Work closely with the sales and marketing teams to integrate BTL efforts with overall marketing objectives.
• Provide training and support to field staff for effective execution of campaigns.
  

Qualifications and Skills

• 2+ years of experience in BTL marketing, event management, or brand activations.
• Strong project management and organizational skills.
• Excellent interpersonal and communication abilities.
• Proficiency in budgeting, vendor management, and logistics planning.
• Analytical mindset with the ability to interpret data and derive actionable insights.
• Creative thinker with a customer-centric approach to problem-solving.
• Ability to work in a fast-paced, deadline-driven environment
• Familiarity with marketing tools and CRM software.