DEFTeam - Manager - Product Branding/Digital Marketing (8-10 yrs)

Location: Hyderabad, India (Office-based)

Experience: 8+ years

Notice Period: Immediate to 15 days

About the Job:

We are seeking a highly motivated and experienced Digital Marketing Manager / Product Branding Manager to lead our marketing efforts and elevate our brand presence.

The ideal candidate will have a proven track record of developing and executing successful marketing strategies, with a strong focus on digital channels and product branding within the software industry.

This role requires a strategic thinker with a creative mind, excellent analytical skills, and a deep understanding of the full marketing mix.

If you are passionate about building brands, driving growth, and staying ahead of the curve in the ever-evolving digital landscape, we encourage you to apply.

Key Responsibilities:

Brand Strategy & Management:

- Develop and implement comprehensive brand strategies that align with business objectives and target audience needs.

- Define and articulate brand positioning, messaging, and visual identity.

- Oversee the consistent application of brand guidelines across all marketing channels.

- Conduct market research and competitive analysis to identify opportunities for brand growth and differentiation.

- Monitor brand performance and make data-driven recommendations for optimization.

Digital Marketing Execution:

- Lead the development and execution of digital marketing campaigns across various channels, including SEO, SEM, social media, email marketing, content marketing, and display advertising.

- Manage and optimize digital marketing budgets to maximize ROI.

- Track and analyze key performance indicators (KPIs) to measure campaign effectiveness and identify areas for improvement.

- Stay up-to-date with the latest digital marketing trends, technologies, and best practices.

Product Marketing & Branding:

- Develop and execute product marketing plans to drive adoption and usage of our software products/services.

- Create compelling product messaging and positioning that resonates with target audiences.

- Collaborate with product management and sales teams to ensure alignment on product launches and marketing initiatives.

- Develop marketing collateral, including brochures, case studies, website content, and sales presentations.

- Manage product branding and ensure consistency across all marketing materials.

Team Leadership & Collaboration:

- Lead and mentor a team of marketing professionals.

- Collaborate effectively with cross-functional teams, including sales, product management, engineering, and customer support.

- Build strong relationships with key stakeholders and external partners.

Market Research & Analysis:

- Conduct market research to identify target audience needs, preferences, and pain points.

- Analyze market trends, competitive landscape, and customer insights to inform marketing strategies.

- Use data analytics tools to track marketing performance and identify areas for improvement.

Required Skills & Experience:

- 8+ years of proven working experience as a Marketing Manager or Product Branding Manager.

- Mandatory: Experience in marketing software company products/services.

- Demonstrated experience in identifying target audiences and devising effective campaigns.

- Excellent understanding of the full marketing mix (digital and traditional).

- Strong analytical skills with the ability to interpret data and make data-driven decisions.

- Creative mindset with the ability to develop innovative marketing campaigns.

- Up-to-date with the latest trends and marketing best practices, particularly in the digital space.

- Excellent communication, interpersonal, and presentation skills.

- Ability to work independently and as part of a team.

- Strong project management skills and ability to manage multiple projects simultaneously.

- Bachelor's degree in Marketing, Business Administration, or a related field.

- MBA preferred.