Digital Merchandiser

Job Description :

An Online Merchandiser plays a crucial role in ecommerce companies by overseeing the operational management and optimization of product categories, product detail pages and sport landing pages. This position requires a deep understanding of online consumer journey behavior, market trends, and competitive landscape to drive revenue growth and enhance customer experience within assigned product categories. The Online Merchandiser collaborates with cross-functional teams, including X-commerce team, category managers, operations to achieve online journey behavioral metrics objectives and maximize sales performance.

Responsibilities :

Strategy

• Develop and execute a sport site merchandising calendar for website based on seasonality and turnover trend.
• Design and implementation of online customer journey experiences, suitable for the sports universe.

Project and Performance Management

• Monitor and analyze website shopping journey and behavioral data to identify trends and opportunities for improvement.
• SEO Keyword Rankings
• Behavioral metrics piloting (PPV, ATC, CTR).
• Collaborate with the X-Commerce team to ensure product features are developed based on customer behavioral insights and provide a positive impact on business.

Stakeholder Management / Collaborations

• Collaborate with Category Managers to plan and implement effective online customer journey experience.
• Work closely with Product Managers to optimize the site merchandising features and develop the roadmap of products to address customer/user needs.
• Work closely with the Country Customer Service Team to understand customer sentiments and address customer journey grievances.

Key Deliverables

• Economic - Average Order Value, Average Order Quantity, Return Rate
• Strategic - Product page views, Add to cart, Bounce Rate, Exit Rate, Perceived Availability

Qualifications :

• Master's degree is preferred
• Proficient analytical skills, with a strong ability in data analysis
• Outstanding communication and negotiation skills are essential

Office Location : Decathlon Anubhava, Bangalore

Work policy : Hybrid Settings