DB Group - Brand & Marketing Role (0-2 yrs)

Position overview:

This position is part of the central Brand Marketing team and will be based in the respective state office. The incumbent will be responsible for executing corporate brand strategy & marketing of local state specific content. The incumbent will also be responsible for effective execution of our CSR initiatives and Brand events. This role will also be responsible for building a successful alliance with local brands for partnership and sponsorship of our Brand events . It will be an individual contributor position.

Key Stakeholders / Relationships:

- Corporate Brand Team

- Product Digital Marketing Team

- State Circulation Head

- State Editorial Team

Key Responsibilities:

- Develop and implement a rolling 3-month marketing calendar in collaboration with the corporate brand team, State editorial team and state circulation head.

- Create and execute multi-channel or channel-specific product promotions and cause-related (CSR) marketing initiatives aligned with the brand's vision and business objectives.

- Manage ATL, BTL, on-site creative, and campaign management activities. Regularly monitor brand performance and reader's perception & experience metrics in the state.

- Act as the custodian and advocate of the brand, ensuring consistent brand representation (as per the Brand Manual) across all consumer and cultural touch points in respective states.

- Creation of Social Media Posts & managing local influencers to promote Dainik Bhaskar print offerings and Readers engagement programs.

- Building a successful alliance with local brands for partnership and sponsorship of our Brand events.

Skills & Requirements:

- Knowledge and experience with Facebook Ads (Follower growth), YouTube Featured Ads, In-stream Ads, Display Ads, Trending Ads, and leveraging Bloggers/Influencers to create buzz around the brand and influence social signals.

- Candidates from Tier 1 or 2 B-Schools, with a marketing background in reputed FMCG companies or the advertising industry, will also be considered.

- A team player capable of influencing other departments and regions where mutual dependencies exist.