Assistant Manager - Marketing & Communication

Background and skills

• Education: Bachelors / MBA in Marketing or related field.
• Experience: 5+ years in B2B marketing, preferably in HVACR, refrigeration sectors
• Strong knowledge of digital marketing, branding, and event management.
• Excellent communication and stakeholder management skills.
• Hands-on experience with marketing automation tools, CRM, analytics platforms, Microsoft excel, PowerPoint, Canva etc.
• Managing budget and expenses for the marketing
• Independence in performing daily tasks and business challenging thinking
• Good communication, presentation and reporting skills
• Teamwork and fast learning
• Travel mobility at the national and regional level
• Affinity to connect with people
• Active use of English language - speaking and writing

Tasks

Marketing Strategy & Execution

• Develop and implement marketing plans aligned with Danfosss business objectives.
• Execute brand positioning, product promotion, and demand generation campaigns.
• Support new product launches and go-to-market strategies.

Events, Partnerships & Public Relations

• Plan and execute participation in industry exhibitions, trade shows, and customer events.
• Develop partnerships with industry associations (e.g., ISHRAE, ACREX) to enhance brand reach.

Digital Marketing & Branding

• Manage content marketing, SEO/SEM, social media, and paid campaigns to enhance online visibility.
• Monitor website analytics and optimize digital performance.
• Oversee brand messaging consistency across all communication channels.

Lead Generation & Customer Engagement

• Develop and track marketing campaigns focused on lead generation.
• Work closely with sales teams to ensure high-quality lead nurturing.
• Drive customer education initiatives, including webinars and training programs.