Area Marketing Manager

I. PURPOSE OF THE POSITION:

• To improve the brand image through focused marketing and promotion activities in the AMRO
• To pull customers to the Retail stores for improving sales through various campaigns and meets
• To enable the Retail Stores Manager and Field Service Associates to reach and sell to HNI farmers on a one on one mode
• To promote and conduct various events to bring awareness on products to the Target segment with crop calendar support
• To provide Technical support to Retail Stores Manager / Field Service Associates on New product introduction / Focus products and launch the new products in the field effectively.
• To co-ordinate with Field Service Associates and Retail Stores Managers to plan the monthly activities with the Enabler plan and follow up for

II. KEY RESPONSIBILITIES:

1. ORGANISATIONAL EFFECTIVENESS:

• Monthly journey plan and visit to stores to ensure that the marketing activities such as village farmer's Meetings, formal events, village camps, organic carbon test etc are implemented
• To monitor and review Field Service Associate visits through Field Service Associate format or CCR data to ensure operational efficiency and productivity of visits
• To increase the number of walk-ins and value of bills at the store level to achieve budgeted sales.
• To enable tracking of repeat customers through multiple registry while filling in Navision
• To conduct crop visits and analyse pest or nutrient deficiency and propose solutions through voice SMS to educate the farmer
• Through tele calling capture the census data of farmers to generate customer data bases
• To organize demos on new products / focus products to farmers and review to bring awareness of product efficacy to farmers
• In collaboration with AMRO, prepare Beat Plan of Retail Stores Manager and monitor for implementation.
• Ensure store displays of new products customer schemes like crop bundles, technical recommendations as per VM guidelines

2. STRATEGIC:

• To provide strategic promotion to agro and non -agro products / services for ensuring maximum utilization of manpower and other resources
• To make micro level plans for focusing on High margin-High volume products to improve profitability and sustenance
• To present finding of ROI at village level to build awareness on nutrient levels in the village
• To ensure geo tagging of HNI farmers & deliver technical advisory inputs based on satellite imagery
• Organize periodic scientist at store meetings during the season to improve MGC image as “expert advisor” among the farmers
• Organize digital campaigns through various media like what’s app, YouTube, Face book etc., to communicate store value proposition and store labels

3. OPERATIONAL EFFECTIVENESS:

• To impart technical training on a continuous basis to Field Service Associates for product knowledge and capability development.
• Monitor Field Service Associates on a daily basis and review their productivity
• To track store wise NPS scores and detractors feedback and take corrective actions to improve store operations and customer satisfaction
• Review store wise churn rates and periodically track the churn customers and initiate actions to regain them
• Measure store wise new customers and organize campaigns to get more new customer foot falls
• Organize awareness campaigns on various customer related schemes to ensure more conversion rate and sales

Send your resumes to retailhrsupport@coromandel.murugappa.com