Creative Marketing Strategist

All right, big shot - no point in beating around the bush, let s get right to it. As a Sr. Marketing Specialist at ContentNinja, here s what you re expected to do:

Plan

Build out marketing strategies - some data-driven, some creative-heavy - for prospective customers, clients, and us

Lead

Manage and guide teams across functions - strategy, content, design, video, and web. Take ownership of project timelines and creative output

Manage

Develop and pitch campaigns / creative ideas and concepts to stakeholders - both internal and external. Manage stakeholder expectations and influence decisions.

As the Creative Marketing Strategist , your role is to deeply understand the client s business, market landscape, and target audience. Using this knowledge, you will generate insights to inform a communication strategy that supports client objectives and resonates with their audience. A key part of your role will be to utilise strategy frameworks to build, grow, and sustain brands over time.

In addition to strategic thinking, you should have a foundational understanding of storytelling, design, video production, and user experience (UX). You will also oversee the entire creative pipeline from concept to execution, ensuring smooth collaboration and high-quality output that meets strategic goals.

• Business Market Understanding: Conduct research on the client s business, competitors, and target audience, and develop a thorough understanding of their market.
• Insight Generation: Analyse data, market trends, audience behaviour, and consumer psychology to generate actionable insights that shape the communication strategy.
• Strategic Frameworks: Utilise deep knowledge of strategy frameworks to develop strategies that build, grow, and sustain client brands.
• Creative Pipeline Management: Manage the end-to-end creative process, ensuring seamless execution across design, video, and UX teams.
• Design Video Knowledge: Use your understanding of design and video production principles, as well as UX, to guide the creative process and ensure all outputs are strategically aligned.
• Creative Conceptualisation: Develop key communication strategies that are rooted in insights and aligned with business goals, translating them into actionable creative concepts.
• Brand Positioning: Shape and maintain a consistent brand and compelling narrative that differentiates the client in the market and appeals to the target audience.
• Storytelling Ideation: Craft engaging campaign stories based on current market trends, cultural context, and research insights.
• Platform Expertise: Tailor strategies and creative concepts for various platforms (social, digital, web), optimising execution for each.
• Collaboration: Partner with creative and client servicing teams to ensure the strategic direction is executed effectively and within deadlines.
• Presentation Reporting: Present strategies to clients and internal teams, and analyse campaign performance to refine future strategies.
• Timeline Budget Management: Ensure all projects are completed on time and within budget, coordinating resources across teams.

• Strong understanding of B2B buying journeys - shouldn t be scared by terms like funnel stages (AIDA anyone), MQL/SQL, keyword intent, ROS, and others.
• Understanding of key marketing metrics (e.g., engagement rates, conversion rates, customer acquisition cost, and lifetime value) and using data to refine strategies.
• Experience with A/B and adaptive testing, as well as using technology to automate this to a large extent
• Comfort with marketing technologies that enable user testing, heatmaps, email automation + analytics
• Solid grasp of content marketing fundamentals, including the development of engaging and informative content that aligns with SEO best practices to increase organic visibility.
• Direct experience with cross-functional teams - especially content, marketing, and design

About ContentNinja

At ContentNinja, we re the perfect blend of right and left brain - marrying creativity and out-of-box thinking with data, analytics, and rigorous project management. Best suited for people with ambitious growth plans.

• We re entrepreneurial - always driven by the return of every action.
• We re solutionists - always looking for a more efficient way of doing something.
• We re hustlers - aggressive and determined.
• We re storytellers - and to us, captivating audiences is both an art and a science.

Our clients are growth teams at tech-first organisations, looking at us to drive strategic decisions. For this, they trust us to be deep specialists at what we do, a generalised knowledge of the industry around us, and a penchant for learning things very, very fast.

More about us: https://contentninja.in/