Senior Manager - Consumer Insights

The CoinDCX journey: building tomorrow, today At CoinDCX, we believe CHANGE STARTS TOGETHER . You are the driving force that will help us make Web3 accessible to all. In the last six years, we have skyrocketed from being India s first crypto unicorn to carrying a community of over 125 million with us. To continue maximising the adoption and acceleration of Web3, we are now focused on developing cutting-edge products, addressing accessibility and security challenges, and bridging the gap between people and Web3 technologies. While we go ahead and keep dominating the Web3 world, we would like to HODL you on our team! Join our team of passionate innovators who are breaking barriers and building the future of Web3. Together, we will make the complex simple, the inaccessible accessible, and the impossible possible. Boost your innovation to an ALL TIME HIGH with us! Inside CoinDCX s Marketing Team Our Marketing team drives brand awareness and user engagement through creative campaigns and strategic initiatives. We re passionate about building a strong brand presence in the competitive blockchain space. If you re a marketer who loves pushing creative boundaries, join us in making CoinDCX a leader in the Web3 world. We are currently hiring a Consumer Insights Lead who will be responsible for gathering sharing insights that can be used to inform and support decision-making. He/she will be an accomplished research and insights professionalhaving strong quantitative research skills who provides a systematic development of deep, actionable customer insights and working with the marketing, growth and product teams to convert them into business-building, growth initiatives. The position will report to Head - Brand Marketing You need to be a HODLer of these 5-8 years of progressive experience in roles focused on market insights, strategy development, or related fields in e-commerce or consumer technology firms. Ideal candidates will have a mix of agency and business experience however candidates having stellar credentials from agency only also can be considered Proven expertise in managing a wide spectrum of quantitative research methodologies. Exposure to qualitative research is not necessary but will be a plus Exceptional analytical capabilities with a demonstrated ability to translate data into actionable strategies and decisions Proficiency in synthesizing data from various sources to construct cohesive narratives that drive strategic outcomes A strategic thinker with excellent communication and presentation skills, capable of influencing stakeholders at all levels Excellent project management skills: ability to manage multiple projects within deadlines; delivering actionable insights within strict timelines A keen sense of ownership, speedy execution and resourcefulness Keen interest in equity / crypto and familiarity with investing and trading concepts will be a big plus. You will be mining through these tasks Ensuring the customer perspective is integral to all marketing and product decision-making processes through comprehensive market analysis and research activities, leading to actionable insights and strategic recommendations Converting business problems into customer-level problems, thereby generating insights to provide customer solutions aimed at growing acquisition, trading frequency, retention and loyalty Strategizing the ideal methodologies for data collection and overseeing the analytical work plan to ensure comprehensive insights are generated to meet business objectives Understand the ethos and proposition of crypto brands, monitor brand health via Brand Tracking, evaluate communication efficiency and effectiveness Deep understanding of our target group and consumer behavior through qualitative researches like Ethnography, FGDs, IDIs, Dyads, Content analysis, Sentiment analysis Ad Hoc Studies (Concept tests, UA, Communication Development Test, Product Test) Managing relationships with external research agencies to execute complex research projects effectively Proactively identifying and advocating for business opportunities derived from research findings, and securing internal support for strategic initiatives Largely an individual contributor - has to set up quick and agile inhouse insight delivery capabilities to improve research TAT and reduce reliance on external agencies Are you the oneOur missing block You are knowledge-hungry when it comes to VDA and Web3, always eager to dive deeper and stay ahead in this evolving space. The world of Web3 and VDA excites you, fueling your curiosity and driving you to explore new opportunities within this dynamic landscape. You act like an owner, constantly striving for excellence, impact, and tangible results in everything you do. You embrace a We over Me mindset, growing individually while fostering the growth of those around you. Change is your catalyst, igniting your passion to build and innovate. You think outside the box, unbound by limitations or doubt, always pushing the boundaries of what s possible. Perks That Empower You Our benefits are designed to make a lasting impact on your life, giving you the freedom to create a work-life balance that truly suits you. Design Your Own Benefit: Tailor your perk package to fit your unique needs. Whether you re eyeing a new gadget or welcoming a furry friend into your life, our flexible benefits ensure that you can prioritize what matters most to you. Unlimited Wellness Leaves: We believe in the power of well-being. Take the time you need to recharge, knowing that your health is our priority. With unlimited wellness leaves, you can return refreshed, ready to build and grow. Mental Wellness Support: Your mental health is as important as your professional growth. Benefit from access to health experts, free counseling sessions, monthly wellness workshops, and regular team outings, all designed to help you stay balanced and connected. Bi-Weekly Learning Sessions: These sessions are more than just updates they re opportunities to fuel your growth. Stay ahead with the latest industry knowledge, sharpen your skills, and accelerate your career in an ever-evolving landscape.