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Summary: The Google Ads Product SME (Subject Matter Expert) is a highly knowledgeable and strategic individual who champions Google Ads best practices within the company. They act as a trusted resource for various teams, ensuring everyone leverages Google Ads effectively to achieve customers marketing goals.As a Platform pSME, you'll be a thought leader within our Platform Solutions team. You'll leverage your in-depth product knowledge to guide high-spending clients in maximizing the return on their Google Ads investments.You'll also play a key role in shaping the future of Google Ads for Platform clients by providing strategic insights and collaborating on Google ads performance.

CANDIDATE PROFILE

1. Communication Proficiency - C1 - since they will be dealing with other MSPs as well

2. Digital Marketing Experience - 24+ Months

3. Technical Tier 3 - SME 

4. Product Proficiency - PODs mentioned below - Deep understanding of product / at least 1 year in their respective POD. Skilled in Account Optimization and Troubleshooting of Accounts, Campaigns, Targeting, and respective settings to attain Customer's Marketing Objectives.

5. Educational Qualification: Bachelor's Degree from an accredited university or equivalent certification in Digital Marketing

Qualification/Experience:

• Proven track record of success in managing complex Google Ads campaigns for large or enterprise-level clients.
• In-depth knowledge of DV360, SA360 and Campaign Manager, and best practices across all campaign types (search, display, video, shopping).
• Strong understanding of Google Ads Platforms (Platforms DV360, Platforms CM, Platforms SA360, Platforms Billing, Platforms Apps, PMAX).
• Experience in customer facing support roles in Phone, Chat and Email channel
• A passion for staying up-to-date on the latest Google Ads developments and industry trends.

Responsibilities:

• Serve as a trusted advisor to Platform clients, providing expert guidance on campaign strategy, optimization, and best practices.
• Support Real Time internal teams, handle escalated cust issues and close with the clients, 24/7 support to the agents to enable them to provide timely and accurate resolution.
• Deep dive into client campaign data to identify performance opportunities and areas for improvement.
• Play client facing role in case of escalated issues by the team for complete closure
• Stay up-to-date on the latest Google Ads features and product updates, translating them into actionable strategies for clients.
• Identify and document best practices from consults data specifically relevant to the Platform client
• Knowledge Management: Share deep-dives on top issue types consulted with L2 & pSMEs and stay up-to-date on the latest Google Ads features, updates, and best practices, and share this knowledge internally.
• Product Expertise: Stay informed about current trends and best practices in the digital advertising landscape.

Skills:

• In-depth knowledge of the Google products and services in scope of Troubleshooting
• Passion for the product and the customer
• Excellent analytical skills with the ability to interpret complex campaign data and identify trends.
• Strong communication skills, with the ability to explain technical concepts in a clear and concise manner.
• Experience collaborating with clients at a strategic level and building strong relationships.
• Understanding of advertisers needs and behavior
• Ability to identify and prioritize process improvement opportunities
• Active listening and understanding customer needs.
• Ability to make decisions based on the best interests of customers, and the technical escalations team.
• If you are a highly motivated and experienced quality assurance professional with a passion for Google Ads, we encourage you to apply for this exciting opportunity.