Add office photos
i
Cognizant
CompareProud winner of ABECA 2024 - AmbitionBox Employee Choice Awards
All Filters
1198 Cognizant Jobs
Senior Director-Technology Growth Marketing
8-12 years
Bangalore / Bengaluru
1 vacancy
Senior Director-Technology Growth Marketing
Cognizant
posted 13d ago
Job Role Insights
Flexible timing
Job Description
- Develop marketing strategies in close alignment with service line leadership for key technology areas including AI Data and Analytics Cloud IoT.
- Maintain a strong grasp of technology developments buyer personas our GTM and competitive dynamics. Be the go-to marketing partner for the service line leadership team.
- Develop and lead globally coordinated go-to-market plans for Cognizant SPEs key offerings from strategic messaging to compelling pragmatic content and executive events that stand apart in a noisy marketplace.
- Guide content strategy and thought leadership conceptualization across digital and experiential mediums that intrigue audiences while conveying distinctiveness.
- Identify emerging best-in-class ways to package content and engage different buyer personas. Own website content in all technology areas world-wide.
- Devise integrated marketing programs and optimize investments for opportunity generation in key technology areas. Interlock with regional and vertical field marketing teams and ensure awareness and understanding of service line offerings among field marketing teams.
- Lead the introduction of new products and services in collaboration with product teams and other marketing contributing functions including Branding Communications Web PR Social.
- Maintain market and competitive intelligence on tech shifts and evolving client adoption patterns to continuously refresh and simplify our narrative.
- Success will be measured by the ability to understand business goals refine messaging and use the right marketing mix to accelerate and grow pipeline and help our sales teams win.
Employment Type: Full Time, Permanent
Read full job descriptionPrepare for Senior Director roles with real interview advice
What people at Cognizant are saying
Senior Director salary at Cognizant
What Cognizant employees are saying about work life
Cognizant Benefits
Shape your career Invest in yourself Learn and grow Keep current Stay healthy Give back 
Compare Cognizant with
TCS
Infosys
Wipro
Accenture
Capgemini
Tech Mahindra
IBM
Deloitte
Amazon
PwC
Persistent Systems
Ernst & Young
DXC Technology
HCLTech
Virtusa Consulting Services
KPMG India
Zoho
Nagarro
Oracle
Similar Jobs for you
Cognizant Bangalore / Bengaluru Office Location
Karnataka 560093
Azure Architect
9-14 Yrs
Hyderabad / Secunderabad, Chennai, Bangalore / Bengaluru
Rsa Archer Developer
5-10 Yrs
Hyderabad / Secunderabad, Chennai, Bangalore / Bengaluru
Aws Devops Engineer
9-14 Yrs
Hyderabad / Secunderabad, Chennai, Bangalore / Bengaluru
Service Desk Engineer
3-5 Yrs
Hyderabad / Secunderabad, Chennai, Bangalore / Bengaluru
Java Full Stack Developer
6-11 Yrs
₹ 20 - 35L/yr
Hyderabad / Secunderabad, Chennai, Bangalore / Bengaluru
Dot Net Developer
6-10 Yrs
Hyderabad / Secunderabad, Pune, Bangalore / Bengaluru
