Lead & Nurture Operations Specialist - Manager

Team: Global Marketing Performance, Data Technology (COE)

Role: Campaign Operations Management - Lead Nurture Specialist

Level: M/SM

Experience Range: 7+ years in B2B marketing

Location: India

Role description:

The Lead Nurture Operations Specialist (LNO) is responsible for end-to-end lead management processes and performance resulting from field marketing activity across the business. As subject expert they will provide operational support and tracking from lead capture through to sales hand-off and associated MQL to SQL reporting.

LNO will also have accountability for the leverage and engagement of Cognizant s marketing contact database. This includes the creation and execution of effective contextual nurture programs targeting relevant contact segments through to keeping oversight of contact level nurture scoring.

The LNO works closely with Campaign operations supporting Field marketing teams and Sales Operations teams to manage and track lead flow through all marketing channels. The LNO will own provision of timely lead reports to marketing team stakeholders that assist Marketing leaders drive campaign outcomes to meet business objectives.

Key responsibilities:

Be the expert on marketing technologies used for prospect acquisition and customer marketing programs, including marketing automation, CRM lead management, ABM platforms, digital (web, programmatic, social), event technology, and data intelligence tools.

Utilise core marketing sales-enablement technologies to help field teams drive program success through effective end to end lead management.

Consult on the build and activation of contact nuture programs via marketing automation, CRM lead management, ABM platforms, digital (web, programmatic, social), and event tools.

Work with Campaign Media management teams to maintain scalable processes for lead/account scoring, lead tracking, lead attribution, segmentation and close the loop management.

Develop and implement right lead nurturing strategies with a mix of helpful content/CTAs to engage potential leads and move them through the sales funnel.

Repurpose existing and compelling content, including blog posts, ebooks, whitepapers, and case studies, to educate and nurture leads.

Continuously analyze and optimize lead nurturing campaigns based on data-driven insights.

Comfortability with managing multiple programs and cross markets simultaneously and constantly prioritizing projects to create an effective digital journey for the intended audience.

Create best practices of successful campaigns.

Educate and support field marketing colleagues with training on Cognizant marketing best practices to achieve operational consistency.

Gather and share insights that to drive and inform field marketing of lead and nurture campaign performance.

Proactively stay ahead of next-generation B2B demand generation and marketing automation best practices including AI and ML use cases.

Ensure compliance with data privacy standards including geo-requirements such as Opt-in rules, E-privacy and GDPR.

Maintain integrity of the marketing database and segmentation to ensure proper data utilisation and contextual contact engagement establish best practice for contact data engagement.

Generate lead, campaign and contact reports for business impact and marketing ROI on a timely basis prepare insights for reporting.

Work closely with CMO teams, Digital field teams and management to share funnel conversion improvement ideas - present results and feedback.

Key requirements and relevant experience:

Degree in marketing, business administration or related field.

Min. 7 years relevant B2B experience aligned with full funnel marketing performance operations.

Expertise in campaign planning, analysis and reporting, lead management, process development - certifications in PMP, SixSigma or similar.

Strong understanding of lead generation and lead nurturing principles and strategies.

Proficiency with marketing automation and relevant data visualisation tools including Salesforce, 6Sense, Power BI and Tableau.

Familiar with putting together data from multiple sources to tell story executive level reporting.

Possess excellent analytical skills and leverage data, metrics, analytics, behaviour trends to drive actionable insights and recommendations experience in BI and analytics tools is a must.

Strategic, goal oriented, open-minded, curious, and strong problem solver.

Proficiency in presentation, written and verbal communication including ability to express complex concepts in a clear and concise manner able to lead large scale team meetings.

Relevant knowledge and certifications:

CRM: SDFC DBA Admin

Analytics: Tableau CRM Einstein discovery consultant

Marketing Automation: Marketo, Pardot or Hubspot

Web SEM: Google Analytics, Adobe analytics,

ABM analytics: 6Sense

Event platforms Cvent, ON24, Zoom, Teams.

The Cognizant community:
We are a high caliber team who appreciate and support one another. Our people uphold an energetic, collaborative and inclusive workplace where everyone can thrive.

• Cognizant is a global community with more than 350,000 associates around the world.
• We don t just dream of a better way - we make it happen.
• We take care of our people, clients, company, communities and climate by doing what s right.
• We foster an innovative environment where you can build the career path that s right for you.

About us:
Cognizant is one of the worlds leading professional services companies, transforming clients business, operating, and technology models for the digital era. Our unique industry-based, consultative approach helps clients envision, build, and run more innovative and efficient businesses. Headquartered in the U.S., Cognizant (a member of the NASDAQ-100 and one of Forbes World s Best Employers 2024) is consistently listed among the most admired companies in the world. Learn how Cognizant helps clients lead with digital at www.cognizant.com

Our commitment to diversity and inclusion:
Cognizant is an equal opportunity employer that embraces diversity, champions equity and values inclusion. We are dedicated to nurturing a community where everyone feels heard, accepted and welcome. Your application and candidacy will not be considered based on race, color, sex, religion, creed, sexual orientation, gender identity, national origin, disability, genetic information, pregnancy, veteran status or any other protected characteristic as outlined by federal, state or local laws.

If you have a disability that requires reasonable accommodation to search for

Disclaimer:
Compensation information is accurate as of the date of this posting. Cognizant reserves the right to modify this information at any time, subject to applicable law.

Applicants may be required to attend interviews in person or by video conference. In addition, candidates may be required to present their current state or government issued ID during each interview.