Associate Director Product

Mission: Lead consumer-focused product initiatives to drive growth, improve user experience, and scale operations effectively. The candidate would be focused on 0-1 products and 1-10 products at the same time. He would have to understand how to lead growth in both the initiates effectively. Outcomes: Have a growth mindset - Acquire customers through product led initiatives (30% growth) Have a compounding mindset - Improve customer retention rate from 50% to 70%; improve NPS of the product and reduce customer pain and support tickets. Innovate for expansion into new channels and creating product stickiness Product shape a personal finance app for India Product shape tax filing through CA services Product shape for post tax filing use cases Hygiene improvements - Product smoothness in ITR side, completeness of functional needs for customers etc Improve product conversion - Achieving a 20% increase in conversion rates. Mobile and desktop user flow understanding Improve product onboarding flows Build a high-performing team, mentoring at least 2-3 product managers to achieve their career milestones. Competencies: Leadership: Crisis management, empathy, team motivation. Product Innovation: Customer-centric design, simplifying complex processes like tax filing and personal finance for users . Execution Excellence: Delivering results under tight deadlines, managing stakeholder relationships. Analytical Thinking: Use of data to predict user behavior, A/B testing, and iterative design. Strategic Vision: Balancing short-term wins with long-term goals.