Sr. Content Writer

JD - Sr. Content Writer, Clarion Technologies About Clarion TechnologiesClarion Technologies is an IT services company, providing customized software solutions to small & medium businesses across the globe in a wide spectrum of industries. With 20+ years of expertise in Digital Transformation, we help our customers to significantly improve their business performance. With use of cutting-edge technology, Agile development and best coding practices, we are proud to offer one of the most Usable, Reliable and Secure software solutions. We are certified as CMMI level 3 company, Great Place to Work in 2019 & Top Software Developers in India by Clutch. With head office in Pune, India, we have 2 state of the art delivery centers in Pune and Ahmedabad.About the RoleWe are looking for a Technology Content Writer to join our team and enrich our websites with new blog posts, white papers, product descriptors and marketing copy. We require a skilled Content Writer to create non-AI, non-plagiarized content following SEO best practices to enhance our websites search rankings while ensuring an exceptional UX/UI experience.The ideal candidate should have a proven track record of producing pieces that increase engagement and drive leads. This position requires a very good understanding of SEO as well as the ability to use data-driven insights to write better collaterals. The successful candidate should also be detail-oriented and committed to meeting tight deadlines. Preference will be given to those with a strong writing portfolio and relevant work experience. What Youll Be Doing (i.e., Job Responsibilities) Research industry-related topics (combining online sources, interviews and studies) Good understanding of SEO and Google Analytics Plan content strategy and manage content marketing campaigns to drive leads, Use SEO best practices to generate traffic to our site. Proofread and edit content before publication Coordinate with marketing and design teams to illustrate articles Conduct simple keyword research and use SEO guidelines to increase web traffic Identify customers needs and gaps in our content and recommend new topics Ensure all-around consistency (style, fonts, images and tone) Update website content as neededTechnical Skills Required: Proficient in SEO best practices, including keyword addition in a natural way, on-page SEO, and content optimization. Strong understanding of content management systems (CMS) like HubSpot. Familiarity with SEO tools such as Google Analytics, SEMrush, Ahrefs, Moz, copyleaks etc. Experience with content editing tools like Grammarly, Hemingway, or equivalent.Soft Skills: Excellent written and verbal communication skills. Strong attention to detail and the ability to meet tight deadlines. Creative thinker with the ability to produce engaging content. Ability to work collaboratively with a team and adapt to changing priorities.What We Look For In You (i.e., Job Requirements) Bachelor in Marketing, English, Journalism or related field 6 - 7 years of proven work experience as a Content Writer, Copywriter or similar role for B2B audience Portfolio of published articles Experience in researching using multiple sources Familiarity with web publications Excellent writing skills, as well as the ability to communicate and collaborate effectively Ability to meet deadlines At least 5 years of experience writing for a B2B audience *We need a creative thinker who can add value to each of the content pieces.