Google Analytics and GTM Associate/ Career Launcher

Responsibilities:
- Design and implement Google Analytics 4 (GA4) and Google Tag Manager (GTM) tracking and measurement plans.
- Create and manage custom reports, dashboards, and visualizations to monitor key performance indicators (KPIs).
- Analyze user behavior to identify trends, patterns, and opportunities for improvement.
- Build custom audiences and segments to target specific user groups.
- Utilize BigQuery for in-depth data analysis and creation of custom reports.
- Collaborate with marketing, product, and engineering teams to optimize digital experiences.
- Stay up-to-date with the latest Google Analytics features and industry best practices.
- Conduct A/B testing and Conversion Rate Optimization (CRO) activities.

Qualifications:
- Bachelors degree in Engineering or a related field.
- 3-5 years of experience in Google Analytics and GTM implementation.

Kindly share your resume on muskan.khurana@careerlauncher.com