Appglide - Data Engineer - Google Analytics (3-5 yrs)

Role Overview :

We are seeking a Google Analytics Data Engineer to design, implement, and optimize analytics solutions that drive actionable insights for business decisions.

As a key member of the data team, you will work closely with stakeholders to understand data requirements, set up robust tracking systems, and deliver meaningful insights. This role requires hands-on expertise in Google Analytics, data engineering, and analytical tools, with a focus on delivering scalable solutions for tracking, analyzing, and interpreting data across various platforms.

Key Responsibilities :

Google Analytics Implementation & Optimization :

- Set up and maintain Google Analytics accounts, including properties, views, and goals.

- Implement and manage tagging and tracking mechanisms using tools like Google Tag Manager.

- Configure advanced tracking solutions such as event tracking, enhanced e-commerce tracking, and cross-domain tracking.

- Ensure accurate data collection and reporting through proper debugging and QA processes.

Data Engineering & Integration :

- Design and develop ETL pipelines to integrate Google Analytics data with other data sources.

- Work with APIs and tools like BigQuery to extract and process large datasets for in-depth analysis.

- Create and optimize data models for reporting and visualization.

- Automate data workflows to improve efficiency and consistency.

Analytics & Insights :

- Conduct in-depth analyses of web and app performance metrics to provide actionable insights.

- Develop dashboards and reports using visualization tools like Tableau, Power BI, or Looker.

- Collaborate with stakeholders to define KPIs and establish metrics for success.

- Perform ad-hoc data analysis to support business objectives.

Stakeholder Collaboration & Support :

- Partner with product, marketing, and engineering teams to understand requirements and deliver data solutions.

- Train stakeholders on Google Analytics capabilities and best practices.

- Provide recommendations to improve user experience, conversion rates, and campaign effectiveness.

Compliance & Best Practices :

- Ensure data compliance with GDPR, CCPA, and other relevant regulations.

- Stay up-to-date on the latest Google Analytics features, updates, and industry trends.

Skills & Qualifications :

Technical Skills :

- Proficiency in Google Analytics (GA4 preferred) and Google Tag Manager.

- Experience with SQL for querying and manipulating data.

- Hands-on experience with BigQuery, Google Cloud Platform (GCP), or similar cloud-based solutions.

- Knowledge of JavaScript, HTML, and CSS for advanced tracking implementations.

- Familiarity with visualization tools such as Tableau, Power BI, or Looker.

- Strong understanding of ETL pipelines, APIs, and data integration techniques.

- Experience with Python or R for data analysis is a plus.

Behavioral & Soft Skills :

- Excellent analytical and problem-solving skills.

- Strong communication skills for presenting data-driven insights.

- Ability to collaborate effectively with cross-functional teams.

- Attention to detail and a commitment to data accuracy.

Experience Requirements :

- 3-5 years of experience in a data engineering or analytics role, with significant focus on Google Analytics.

- Experience working in fast-paced, high-growth environments preferred.

Educational Background :

- Bachelor's degree in Computer Science, Data Analytics, Statistics, or a related field.

- Certifications in Google Analytics, Google Tag Manager, or GCP are highly desirable.

Why Join Us :

- Opportunity to work on cutting-edge analytics projects with a high-performing team.

- A culture that values innovation, learning, and collaboration.

- Comprehensive training and career development opportunities