Product Marketing Specialist

Key Responsibilities:

1 Market & Customer Insight:

• Conduct market research to identify trends in supply chain automation, low-code/no-code adoption, and customer pain points.
• Develop buyer personas and map customer journeys for key segments (e.g., supply chain managers, CIOs, operations teams).

2 Messaging & Positioning:

• Define clear, differentiated product messaging and value propositions tailored to target audiences.
• Collaborate with Product Management to align marketing strategies with product roadmaps and new feature launches.

3 Content Creation:

• Produce high-impact collateral (case studies, whitepapers, datasheets, videos, webinars) that demonstrate ROI, ease of use, and technical superiority.
• Craft sales enablement tools (e.g., battlecards, demo scripts, competitive analysis) to empower the sales team.

4 GTM Strategy Execution:

• Lead cross-functional GTM plans for product launches, including messaging, pricing, packaging, and channel strategies.
• Partner with marketing team to design campaigns that drive pipeline growth (email SEO/SEM, social, events).

5 Analytics & Optimization:

• Track and report on campaign performance, product adoption, and competitive positioning.
• Use data to refine strategies and identify opportunities for growth in new markets or verticals.

6 Industry Leadership:

• Position AtomIQ as a thought leader through blog posts, webinars, and speaking engagements.
• Monitor competitor activity and market trends to adjust messaging and tactics proactively.