European Field Marketing Specialist

Description

Ciklum is looking for a European Field Marketing Specialist to join our team full-time in India.

We are a custom product engineering company that supports both multinational organizations and scaling startups to solve their most complex business challenges. With a global team of over 4, 000 highly skilled developers, consultants, analysts and product owners, we engineer technology that redefines industries and shapes the way people live.

About the role:

We are seeking an experienced and driven Field Marketing Specialist to join our team and support event planning and marketing efforts focused on the European Region. This role is based in India and reports to the European Field Marketing Team Lead (who is based in London, GMT). The Field Marketing Specialist will play a critical role in planning, executing, and optimizing events for our Europe-based audience across the UK, DACH and Scandinavian regions, contributing to high-quality lead generation and supporting sales in converting leads into opportunities.

Responsibilities

• Event Planning & Execution: Research, select, and contract appropriate industry events, trade shows, and conferences within the UK, DACH & SCA Regions. Develop timelines, manage logistics, and oversee event execution from start to finish
• Marketing Material Development: Collaborate with internal subject matter experts and content team to create event-specific marketing materials, including presentations, content pieces, trade show banners, and booth displays
• Pre, During, & Post-Event Strategy Development: Work closely with the European Field Marketing Team Lead to design strategies and promotional tactics for each event phase to drive engagement and conversions
• Lead Generation & Nurturing: Generate high-quality leads from events, and partner with European Marketing Response Representatives to nurture Leads into Opportunities, providing the sales team with prospects that are sales ready
• Stakeholder Collaboration: Coordinate closely with the European Sales and global marketing teams, sharing insights and updates to ensure alignment and effectiveness
• Project Management: Manage all event-related tasks, timelines, and budgets, ensuring projects are completed on schedule and within budgetary constraints
• CRM/CMS Management: Use HubSpot for tracking, analyzing, and reporting on lead generation and campaign efforts, ensuring new leads are effectively uploaded, data is accurately enriched and all automations are effective across the CRM

Requirements

• Experience: 3-5 years of experience in event planning, preferably within the IT sector and for a European or UK based organization
• Technical Skills: Proficiency in HubSpot as both a CRM and CMS tool is a must
• Project Management: Strong organizational skills and the ability to manage multiple projects and deadlines simultaneously. Use of project management tools like Monday. com are preferred
• Communication: Exceptional verbal and written communication skills, with the ability to work cross-functionally in a global organization
• Budget Management: Experience managing an annual budget of $600k or more
• Time Zone Flexibility: Comfortable working across time zones to collaborate with EU based stakeholders. This role will work on GMT hours (+5. 5hrs GMT)
• Analytical Skills: Ability to measure event ROI and optimizing future strategies
• Prior experience: B2B technology or IT experience is preferred
• Strategic Mindset: Ability to think strategically about events as a key demand generation tool

Whats in it for you

• Care: your mental and physical health is our priority. We ensure comprehensive company-paid medical insurance, as well as financial and legal consultation
• Tailored education path: boost your skills and knowledge with our regular internal events (meetups, conferences, workshops), Udemy licence, language courses and company-paid certifications
• Growth environment: share your experience and level up your expertise with a community of skilled professionals, locally and globally
• Flexibility: hybrid work mode at Chennai or Pune
• Opportunities: we value our specialists and always find the best options for them. Our Resourcing Team helps change a project if needed to help you grow, excel professionally and fulfil your potential
• Global impact: work on large-scale projects that redefine industries with international and fast-growing clients
• Welcoming environment: feel empowered with a friendly team, open-door policy, informal atmosphere within the company and regular team-building events