Marketing Response Representative (UK Market)

Description

Ciklum is looking for a Marketing Response Representative (UK Market) to join our team full-time in India.

We are a custom product engineering company that supports both multinational organizations and scaling startups to solve their most complex business challenges. With a global team of over 4, 000 highly skilled developers, consultants, analysts and product owners, we engineer technology that redefines industries and shapes the way people live.

Responsibilities

• Lead Nurturing: Engage with leads generated through marketing initiatives from the UK and guide them through the sales funnel to create demand for Ciklum s services
• Outbound Prospecting: Utilize outbound sales techniques to identify and engage potential clients via email, LinkedIn, and phone calls
• Email Marketing: Craft and send personalized outbound lead nurturing emails, tailored for the UK Market, using HubSpot or similar automation software
• Performance Tracking: Monitor and analyze the performance of outreach campaigns, providing insights and recommendations on what strategies are most effective
• CRM Management: Efficiently use HubSpot CRM to track lead interactions, manage follow-ups, and maintain accurate records
• Content Utilisation: Leverage digital content and resources to engage leads and provide them with valuable information about Ciklum s offerings
• Event Follow-Up: Follow up with leads from events, webinars, and other marketing activities to nurture relationships and move them into the sales pipeline
• Reporting: Generate reports on lead nurturing activities and campaign performance to provide insights to the business

Requirements

• Experience: 3-5 years of experience in a similar role, with a proven track record in marketing response, inside sales, lead generation, or sales development experience on international level (selling over the phone, cold calling), preferably IT services or software business
• Communication: Excellent written and verbal communication skills with the ability to craft persuasive and engaging emails
• Language: Fluency in English. Understanding of UK Language nuances
• CRM Proficiency: Familiarity with HubSpot CRM or other marketing automation tools for email marketing and lead management
• Outbound Sales: Strong interest in outbound sales prospecting, with experience in prospecting via LinkedIn, email, and phone calls
• Analytical Skills: Ability to track and analyze campaign performance and provide actionable insights. Self-Starter: Highly motivated, proactive, and able to work independently as well as part of a team
• Tech Savvy: Comfortable using digital tools and technology to enhance marketing and sales efforts
• Global Mindset: Ability to thrive in a global organisation, working collaboratively with teams based in the UK, US and Western Europe

Whats in it for you

• Care: your mental and physical health is our priority. We ensure comprehensive company-paid medical insurance, as well as financial and legal consultation
• Tailored education path: boost your skills and knowledge with our regular internal events (meetups, conferences, workshops), Udemy licence, language courses and company-paid certifications
• Growth environment: share your experience and level up your expertise with a community of skilled professionals, locally and globally
• Flexibility: hybrid work mode at Chennai or Pune
• Opportunities: we value our specialists and always find the best options for them. Our Resourcing Team helps change a project if needed to help you grow, excel professionally and fulfil your potential
• Global impact: work on large-scale projects that redefine industries with international and fast-growing clients
• Welcoming environment: feel empowered with a friendly team, open-door policy, informal atmosphere within the company and regular team-building events