Choice Group - Marketing & Growth Manager (4-5 yrs)

About the job

Job Title: Marketing and Growth Manager

Location: Mumbai Andheri

Company - Choice Connect

About Choice Connect:

Choice Connect, part of Choice International, is a pioneering platform enabling distributors to sell financial products efficiently.

Our ecosystem includes a diverse range of distributors-individuals, B2C companies, influencers, and DSAs-who distribute products like Demat accounts, credit cards, savings accounts, insurance, and mutual funds.

In addition to connecting sellers with products, we provide comprehensive training to partners and their teams, empowering them with knowledge and tools for success.

Role Summary:

We are seeking a Marketing and Growth Manager with minimum 5-6 years of experience to drive distributor acquisition, engagement, and retention through targeted marketing strategies.

The role involves designing innovative campaigns, enhancing partner enablement through training-focused content, managing social media presence, and driving platform growth while fostering distributor success.

Key Responsibilities:

1. Strategic Marketing & Growth Planning:

- Develop and implement B2B marketing strategies focused on distributor acquisition and retention.

- Analyse market trends and distributor needs to craft impactful campaigns.

Social Media Management:

- Develop and execute a social media strategy to engage distributors and amplify brand visibility.

- Manage Choice Connect's social media platforms, ensuring regular, engaging, and on-brand content.

- Monitor social media trends and leverage them to boost engagement and reach.

Distributor Enablement:

- Collaborate with the training team to develop marketing materials that support distributor education.

- Promote training programs to empower distributors and their teams, ensuring they are equipped to maximize sales.

Campaign Management:

- Create and manage digital and offline campaigns targeting various distributor segments.

- Design performance-driven strategies to scale the distributor network across geographies.

Brand Positioning:

- Enhance Choice Connect's brand identity as a trusted partner in financial product distribution.

- Ensure all marketing initiatives align with the platform's mission to empower distributors.

Digital Marketing & Analytics:

- Leverage digital channels, including social media, email marketing, and content marketing, to engage distributors.

- Use analytics tools to monitor campaign performance and refine strategies based on data insights.

Collaborations & Partnerships:

- Work with influencers and strategic partners to amplify reach and distributor engagement.

- Build co-marketing programs with product providers to add value to distributors.

Cross-functional Collaboration:

- Partner with the training, product, and sales teams to ensure cohesive and effective initiatives.

- Share insights from marketing campaigns to inform product and training development.

Qualifications & Experience:

- MBA or a related advanced degree in Marketing, Business Administration, or a similar field.

- 5-6 years of experience in B2B or platform-based marketing, ideally in fintech, financial services, or a similar domain.

- Experience managing social media platforms and creating engaging content.

- Proficiency in digital marketing tools and CRM platforms.

- Strong storytelling, analytical, and project management skills.

Preferred Skills:

- Familiarity with distributor and partner ecosystems, including DSAs and influencers.

- Experience with training-focused marketing campaigns.

- Hands-on experience with social media analytics tools and performance marketing.