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Senior Ads Business Analyst
Chegg
posted 3mon ago
Job Role Insights
Flexible timing
Key skills for the job
Job Description
- We re seek ing a Senior Ad Business Analyst with 3+ years of experience in yield optimization, programmatic advertising, and data analysis. In this role, you will work on providing data analysis as it relates to programmatic advertising strategies to maximize ad revenue and improve overall yield performance
Responsibilities :
- Monitor programmatic performance to understand impact from optimizations and
assist the team with ad - hoc analysis to maximize ad revenue.
- Analyze ad inventory and performance metrics to identify trends, patterns, and
opportunities for optimization.
- Conduct competitive analysis and market research to stay informed about industry
trends and best practices in digital advertising.
- Work closely with the Programmatic Yield Squad to ensure seamless ad delivery and
troubleshoot any issues related to ad serving or yield management.
- Utilize data - driven insights to make recommendations for inventory allocation,
targeting strategies, and ad product development.
- Generate comprehensive reports and presentations to communicate yield
performance, key insights, and recommendations to internal stakeholders .
- Mentor and provide guidance to junior members, fostering a culture of continuous
learning and development within the team.
Qualifications:
- Bachelor s degree in Business, Mathematics, computer science, Information
Technolog y or a related field.
- 3+ years of relevant experience in yield optimization, programmatic advertising, and data
analysis, preferably at a publisher.
- Strong u nderstanding of programmatic advertising platforms such as Google Ad
Manager, SSPs and Ad Exchanges.
- Strong understanding of digital media metrics (e.g., impressions, clicks,
conversions) and familiarity with ad revenue models (CPM, CPC, CPA) is highly
desirable.
Proficiency in Excel, including advanced functions (e.g., pivot tables, VLOOKUPs)
and calculations.
- Experience in BI tools such as Domo, Tableau, Looker or Power BI.
- Strong analytical skills with the ability to interpret data and generate actionable
insights.
- Excellent communication and presentation skills, with the ability to convey complex
ideas and insights to diverse audiences.
- Demonstrated ability to collaborate effectively across teams and drive consensus in
a fast - paced, dynamic environment.
- Strategic mindset with a focus on innovation and continuous improvement.
Employment Type: Full Time, Permanent
Functional Areas: Analytics & Business Intelligence
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(based on 115 Chegg interviews)
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Referral
Campus Placement
Walkin
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38%
37%
6%
6%
3%
1%
9% candidates got the interview through other sources.
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What people at Chegg are saying
Business Analyst salary at Chegg
reported by
2
employees
with 2-3
years exp.
₹7.4
L/yr - ₹9.5
L/yr
12%
less
than the average Business Analyst Salary in India
View more details
What Chegg employees are saying about work life
based on 1.4k employees
Flexible timing
Monday to Friday
No travel
Day Shift
Chegg Benefits
Work From Home 
Job Training 
Education Assistance 
Soft Skill Training 
Cafeteria 
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