Specialist - Performance Marketing

Specialist - Performance Marketing

• Leverage your channel expertise to identify opportunities and provide strategic recommendations to optimize and drive performance marketing channel growth.
• Collaborate with internal stakeholders to gather campaign requirements, set up campaigns, and ensure accurate implementation across multiple ad platforms (Google Ads & Meta primarily).
• Update channel performance reports and provide actionable insights through timely commentary.
• Carry out regular health checks on the accounts to ensure they are set up and running as per best practice.
• Design & implement optimisation best practices for ad platforms.
• Conduct keyword research, expansion, and refinement to enhance campaign relevancy and performance.
• Proactively troubleshoot and resolve issues to ensure seamless campaign delivery and accurate reporting.
• Support in Q&A of testing documentation and implementation of experiments.
• Develop, document & implement relevant workflow processes.
• Work closely with the UK team and external partners on strategic projects and make recommendations for market or campaign expansion.
• Stay updated with industry trends, best practices, beta offerings and emerging technologies in ad operations. Apply new insights and knowledge to improve channel strategies and campaign tactics.

Requirements

• Demonstrable expertise managing Google Ads campaigns with a track record of driving successful results. Candidates should have at least 4 years hands-on performance marketing experience.
• Preferred: knowledge of Meta or other paid social advertising platforms. 
• Strong written and verbal communication skills are critical in this role, as it involves close collaboration with UK-based teams.
• Data analysis and reporting skills, with advanced Google Sheets / Excel skills required, and Tableau data visualization and GA4 experience beneficial.
• A bachelor's degree in marketing, communications, or similar.
• Bias towards action: quickly actioning opportunities, communicating effectively with stakeholders, and adapting approach in a fast-paced environment.