Performance Marketing Specialist

About Company:

At Donatekart, we make giving easy and transparent. As India's leading crowdfunding platform, we help NGOs get essential products through donations.

In the past 7+ years, we've run over 4800+ campaigns, raised 300+ Cr in donations, and supported 2600+ charities. Our platform has inspired 9,00,000+ unique donors, and we've earned recognition with awards like Indias Best Social Enterprise Award.

Join our innovative, inclusive team and help make giving more impactful and transparent.

Role Description:

• 1. Meta & Google Ad Account Management:- Take ownership of the Meta ads & Google Ads for Donatekart.- Develop and implement comprehensive ad strategies aligned with organizational goals.- Regularly optimize campaigns to ensure maximum performance and ROI.
• 2. Campaign Planning and Execution:- Plan, execute, and monitor Facebook ad campaigns to achieve predefined objectives.- Work closely with the marketing team to align campaigns with overall marketing strategies.- Identify and implement creative approaches to enhance campaign effectiveness.
• 3. Creative Direction and Testing:- Generate multiple creative angles for testing and experimentation.- Collaborate with the creative team to ensure ad creatives align with brand messaging.- Conduct A/B testing to identify high-performing creatives and strategies.
• 4. Audience Analysis and Optimization:- Analyze audience behavior and adjust targeting parameters for optimal performance.- Provide insights into audience segmentation and recommend strategies to reach diverse donor
• segments.
• 5. Reporting and Analysis:- Regularly report on campaign metrics and key performance indicators (KPIs).- Identify successful ads and campaigns, providing recommendations for scaling.- Present actionable insights to the marketing team to refine future strategies.
• 6. Stay Updated on Industry Trends:- Stay informed about the latest trends and updates in Facebook advertising.- Implement new features and strategies to stay ahead in the digital marketing landscape.
• 7. Collaboration:- Collaborate with cross-functional teams including creative, content, and analytics.- Participate in brainstorming sessions and contribute innovative ideas.

Requirements:

• 1. Minimum 2 years of experience in managing Meta ads.
• 2. Proven experience working with business-to-consumer (B2C) brands (preferably D2C). 3. Strong understanding of creative direction and the ability to strategize engaging ad campaigns.
• 4. Proficient in identifying hooks and innovative approaches to captivate the target audience. 5. Expertise in analyzing campaign metrics and identifying successful ads and campaigns for scaling.
• 6. Familiarity with A/B testing methodologies and the ability to generate creative angles for testing and experimentation.
• 7. In-depth knowledge of the Meta Ads Manager platform and its various features. 8. Excellent communication and collaboration skills