CavinKare - Executive - Business Development - International Business (2-8 yrs)

Business Extraction :

- Engage, Nurture existing distributors/channel partners by product line/portfolio expansion

- Devise Market specific Marketing intervention (BTL schemes, trade activations etc.,) to increase Secondary sales thereby increase Primary sales

Business Expansion :

- Identify new business opportunities - Country expansion - including new buyers, distributors, growth areas and trends in the designated region

- Own the end-to-end sales process for a New country activation - Prospect, Shortlist, Interview, Appoint, First Sale, Repeat

- Devise & Execute the RTM for new country expansion along with the marketing team

- Identify new business opportunities - New Product Development - by scoping up opportunity for NPD (business plan including but not limited to, category size, trends etc.,) development & launch

Marketing :

- Develop an understanding of the Markets' (countries) FMCG industry, customers (diaspora/non-diaspora), channel (GT/MT/KA/WS) via primary/secondary research

- Understand the marketing needs of your customers and be able to respond effectively with a plan of how to meet those needs

- Devise promotional strategy and activities along with the marketing team

- Devise Market specific pricing, Negotiate and fix pricing with customers whenever necessary

CFT Working :

- Seek out the appropriate contact in the organization to solve customer needs (Marketing, Planning, Finance, R&D, Regulatory, Logistics)

- Work efficiently with the CFT, as and when required, to create a positive experience for the customer

Execution Excellence :

- Have a good understanding of the businesses' products or services and be able to train, solicit customers

- Create sales pipeline by mining leads from various sources (exim portals, linkedin etc.,), soliciting and converting leads and seek ways of improving the business

- Carry out sales forecasts and analysis and present your findings to senior management

- Meet with customers/clients face to face or over the phone as per the the requirement

- Attend seminars, conferences and events wherever possible and keep abreast of trends and changes in the market