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Product Marketing Specialist TLB, VC and SSL
8-10 years
Pithampur
1 vacancy
Product Marketing Specialist TLB, VC and SSL
CASE Construction Equipment
posted 1mon ago
Job Role Insights
Flexible timing
Key skills for the job
Job Description
1) Job purpose:
To be able to work and execute following fields of work within the domain
Competition product and feature benchmarking analysis
Industry & Market analysis
Marketing material
Sales support
Product Pricing
Conferences, Exhibitions & Events support and execution
Product Training
Customers factory visit facilitation
Order Loss Analysis
Product improvements
2) Dimensions:
Position Responsibility (Area Covering): Backhoe loader, Compaction and Skid Steer loaders. All other products based on requirement.
3) Key Result Areas (KRAs) / Measures of Performance (MOP s):
Competition analysis Visit competitor machines to understand features/benefits Conduct performance and feature benchmarking Prepare selling against arguments Hire competitor machines for benchmarking inside plant Create product attribute chart of CASE vs competitors Set performance benchmark and targets for CASE products Tracking new launches by competitors
Industry &
Market analysis Conduct primary research by meeting customers & machine users to understand customer needs Internal research - Study the product, Prepare questionnaire, Customer interviews, preparation of report for management Study of new applications, sector opportunities, suggestions and development with customer trials Study market/segment trends, key drivers & Segmentation for targeting markets
Marketing
material Prepare cue cards, product presentations, walkaround videos, selling against presentations, walkaround scripts Content for brochures, mailers, standees, spec sheets and approve designs
Sales support Respond to queries of sales team over mail/phone Tender Support Raise request and support in creation of new variant code
Collection of costs for new features required Confirmation of availability for special attachments/variants Regular communication to field on Product Upgrades Generating new variant configuration in SAP modules & should be very well conversant with SAP Transaction codes and utility. Updating of maintenance cost data and communication to field
Pricing Pricing Meeting Inputs from Plant Collect competitor prices/invoices and discount structure- new & current products Presentation to Management on Price Positioning
Conferences,
Exhibitions &
Events Product walkaround & presentation Prepare the content for message boards for display for Case products Training of manning list for Case team for our stall Study competition machines for details on new features and messages
Training Respond to queries on product specification, attachments, pricing, lead time for development Training online and offline Meeting customers during plant visits- gain feedback on customer needs and experience on Case products- escalate issues if feedback provided by customer
Customers
factory visit Product walkaround to customers
Product
improvements Raise product improvement proposal for development of new features and variants Provide target costs & volumes Define design parameters & features Review the design if meeting the requirements Release marketing flash for new features
4) Background Information and Main Activities:
Should have worked on similar product lines for 8 years or more.
Should have experience with full cycle of new product launch for Stage 4 models of Construction Equipment.
5) Work Relationship: -
Internal Contacts Sales team, After-market support team, Manufacturing Engineering, Product Development and Platform team.
External Contacts Customers, Dealers, Agencies for Artwork/ Brochures/
6) Qualification and Experience: -
Education BE/B.Tech- Mech or Auto Engineering
Professional Qualification- MBA/ PgDM marketing (Optional)
Experience 8 - 10 Yrs.
Age Not applicable
Employment Type: Full Time, Permanent
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What people at CASE Construction Equipment are saying
Product Marketing Specialist salary at CASE Construction Equipment
reported by
4
employees
with 11-14
years exp.
₹22
L/yr - ₹24
L/yr
127%
more
than the average Product Marketing Specialist Salary in India
View more details
What CASE Construction Equipment employees are saying about work life
based on 58 employees
Flexible timing
Monday to Saturday
Within country
Day Shift
CASE Construction Equipment Benefits
View more benefits
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