Product Marketing Manager - B2C - Apps Marketing/Performance Marketing Analytics (4-6 yrs)

You'll join a forward-thinking team seeking creative and analytical minds passionate about integrating technology, user experience, and product monetization for online products.

From nurturing budding ideas to scaling billion-dollar brands, this role demands agility in leveraging resources to drive success.

Responsibilities:

Innovative Ideation:

- Collaborate with diverse teams to generate novel ideas for mobile app products.

- Use market research to spot emerging trends.

Go-to-Market Strategy:

- Devise and implement effective strategies for successful product launches.

- Align marketing with product features.

Competitive Analysis:

- Conduct comprehensive competitor research to position products effectively and identify market advantages.

User Lifecycle Optimization:

- Develop strategies to enhance the user lifecycle from acquisition to retention, leveraging data-driven insights.

A/B Testing:

- Execute A/B testing to enhance marketing campaigns and improve key performance metrics.

App Store Optimization (ASO):

- Implement ASO strategies to boost app visibility across various app stores.

Stakeholder Collaboration:

- Engage with internal teams and external stakeholders for successful product launches and relationships.

Key Skills and Qualifications:

Product Analytics: Proficiency in deriving actionable insights from product analytics.

App Media Buying: Experience with app media buying platforms like Google, Facebook, AppLovin, Taboola, etc., optimizing campaigns for ROI.

App Monetization: Understanding of app monetization models aligned with business goals.

Design and Messaging: Ability to create visually appealing marketing materials impacting user engagement.

- 4+ years in marketing/product/online customer success in a tech company or startup.

- Passion for technology and a knack for identifying opportunities in a dynamic landscape.