Area Sales Manager - Food & Beverages (8-12 yrs)

Job Purpose:

The Area Sales Manager will lead sales operations for Food and Beverages products across the regions of Nanded, Nagpur, and Aurangabad. The role involves driving sales of key products such as flour, ghee, amla juice, snacks, tea, oils, and spices. The position requires managing a team of sales executives, overseeing distributor relationships, and executing strategies to enhance market penetration and revenue growth while ensuring customer satisfaction.

Key Responsibilities:

Sales Strategy & Execution:

- Develop and implement sales plans to meet regional sales targets for food and beverage products.

- Ensure consistent growth across product categories, including flour, ghee, oils, snacks, tea, and spices.

- Identify new sales opportunities and expand the customer base with innovative strategies.

- Analyze sales trends, market conditions, and competitor activities to adjust tactics.

Team Leadership & Management:

- Lead and mentor a team of sales executives to achieve individual and team objectives.

- Conduct regular team meetings, provide updates, and support team members.

- Train team members on product knowledge, sales techniques, and customer relationship management.

- Monitor team performance, address challenges, and provide feedback.

Distributor & Retailer Management:

- Build and maintain relationships with distributors and key retailers in the region.

- Ensure product availability, visibility, and optimal stock levels at retail points.

- Monitor distributor performance and address issues like stock replenishment, delivery, and compliance.

- Identify and onboard new distribution partners to increase market coverage.

Customer Relationship Management:

- Maintain relationships with customers and channel partners to ensure satisfaction and loyalty.

- Address customer feedback and resolve complaints promptly.

- Organize promotional activities to boost brand awareness and sales.

Sales Monitoring & Reporting:

- Track and analyze sales performance daily, weekly, and monthly.

- Submit sales reports and forecasts to the Zonal Sales Manager.

- Derive insights from sales data to improve performance and make recommendations.

Market Development & Expansion:

- Explore new markets and customer opportunities in the region.

- Conduct market research and introduce relevant product initiatives.

- Coordinate with the marketing team to execute regional campaigns and promotions.