Area Sales Manager - FMCG (6-12 yrs)

Key Responsibilities:

1. Sales & Business Development

- Achieve monthly, quarterly, and annual sales targets for the assigned territory.

- Identify and onboard new distributors, retailers, and stockists.

- Expand market share by increasing numeric and weighted distribution.

- Implement promotional strategies to enhance brand visibility and boost sales.

2. Channel & Distributor Management

- Develop and maintain strong relationships with distributors and key retail partners.

- Ensure proper stock availability and replenishment at all distributor points.

- Monitor distributor ROI and profitability, ensuring smooth operations.

3. Market Analysis & Strategy Execution

- Conduct competitor analysis and suggest effective sales strategies.

- Identify gaps and opportunities in the assigned region to maximize sales.

- Provide insights on customer preferences, pricing trends, and demand forecasting.

4. Team Management & Training

- Lead and guide a team of Sales Officers/Executives.

- Conduct regular training sessions to improve team productivity and efficiency.

- Motivate and monitor team performance through KPIs and sales metrics.

5. Reporting & Compliance

- Maintain daily, weekly, and monthly sales reports.

- Ensure adherence to company policies, pricing strategies, and brand guidelines.

- Work closely with the supply chain team to streamline deliveries and inventory management.