Senior Manager - Sales - Beverages/FMCG (9-18 yrs)

Senior Manager - Sales - Beverages/FMCG

Sales Plan Development and Execution:

- Develop, review, and regularly update the monthly sales plan and sales initiatives with inputs from the area sales managers and analysis of market trends.

- Regularly track horizontal/vertical expansion plans to achieve growth as planned (both Primary and Secondary Sales).

- Collaborate with cross-functional teams to resolve sales issues and ensure demand fulfillment in compliance with organization policies.

Market Execution:

- Lead the sales team to drive market execution as per PiCoS (RED & NPD, and other sales standards) for relevant clusters.

- Execute and provide feedback on marketing programs and promotions to the team to counter competition.

- Drive Digital Initiatives in respective territories: Coke2Fihaara (B2B Platform) and other digital tools.

- Identify opportunities to develop Key Accounts for vertical growth.

RTM Management:

- Ensure inclusive growth and expansion of all Channels of Distribution while maintaining business hygiene.

- Lead Demand Planning exercises and ensure that all distribution infrastructure is in place.

- Review distributor sustainability, ROI (Half-Yearly) and Yearly

People Management and Capability Development:

- Coach and develop the sales team, identify training needs, and deliver training programs to enhance on-the-job execution skills.

- Conduct weekly and monthly performance reviews with Channel Managers, SEs and Distributors and ensure timely feedback.

- Support HR in Performance Management and minimize Sales Team Attrition.

Cold Drink Equipment Management:

- Plan and monitor the deployment of SGAs and CDE (Cold Drink Equipment) to maximize sales productivity.