Business Development Executive

Job Description:

Roles and Responsibilities

To create, guide and implement a company's marketing initiatives and ensure that

they align with the company's values and resonate with the target audience. Some of the duties and

1. Creating marketing strategies to achieve organizational goals

2. Implementing marketing campaigns from ideation to execution

3. Execute ATL(above the line) and BTL (below the line) activities

4. Coordinating marketing efforts with cross-functional teams like sales and product

development

5. Analyzing marketing data and metrics to refine marketing strategies

6. Staying updated with the latest marketing trends

7. Portray and display the most professional image of the organization to the relevant

communities at all times

8. Generate database from Schools and other sources

9. Basic counselling to parents/Students in the field and guiding leads from local market

activities to the branch

10. Approach institutions for the conduct of mock tests on a regular basis.

11. Plan and execute various marketing activities within assigned region

12. Keeping close eyes on competitors & sharing the updates with branch heads/management

13. Maintain correct database of contacts and institution status in the google drive sheet of

schools and colleges

14. Planning, tracking & ensuring seamless execution of marketing initiatives

15. Promote heavily the events and education fairs organized by the corporate