Manager - Digital Marketing

JOB PURPOSE

This role will be responsible for leading digital transformation, online marketing channels, building website traffic, digital brand presence, and driving acquisitions.

The inclement will own all aspects of demand generation marketing for India and South Asia markets.

Work closely with members of the marketing verticals in defining the digital road map, strategy, and performance marketing.

PRINCIPAL ACCOUNTABILITIES

Lead and grow the demand generation marketing function in the Cambridge South Asia marketing team. Create and own the digital initiatives to budget, timeline, and results.

Develop a deep understanding and knowledge of Cambridges Education, English, and Academic products rapidly.

Define and own marketing program performance against defined digital metrics, including qualified leads, CPC, CPL, etc. Develop dashboards on campaign efficiencies and ROIs.

Deep knowledge of the Digital ecosystem. Hands-on experience in implementing and executing acquisitions via PPC, SEO, Display, Paid Social, Email Marketing, Nurture Campaigns, Video, Lead Generation, Content Syndication, Programmatic buying, Google Analytics, and other digital sources.

Strategize the mix of marketing channels for maximum optimization and conversion of leads into customers.

Define and construct Account-Based Marketing programs for high-value accounts like Group Schools using best-in-class digital strategies and dashboards.

Be data-driven to spot trends and opportunities, bring digital disruption, and influence and optimize the buyer journey.

Develop digital marketing programs and initiatives for Cambridges Community Management project

e-commerce projects and online innovations.

Be proficient in Salesforce or equivalent platform. Champion the digital lead management and conversion processes. Champion a zero-lead loss policy and monitor lead scoring across all funnel stages to uncover opportunities for optimization.

Monitoring and reporting campaign performance with granular tracking across relevant KPIs, including but not limited to impressions, clicks, web visitors, video views, collateral downloads, leads, initial sales conversations, and revenue

Design and implement marketing automation programs across Cambridges digital channels (website, email, social media, etc.) to drive brand awareness, intent, buyer journeys, and conversions.

Deep knowledge of the Digital ecosystem, including hands-on experience with Paid Social, Display, Video, UAC, PPC / Paid Search, Programmatic buying, Google Analytics, and dashboarding.

Additional Duties

Perform any other duties that may be expected of you by your immediate Manager.

KNOWLEDGE

Bachelors in computer science or Equivalent from a reputed university with additional Digital Marketing qualifications.

12+ years of solid digital marketing experience as a Senior Manager or Head of Digital Marketing.

Executed high-volume digital and demand generation programs through rapid growth in B2B and B2C. B2G experience will be a definite plus.

SKILLS

Demonstrated and proven experience in building, managing, and optimizing Google Ads, Bing Ads, Facebook, LinkedIn, Twitter, Display, Retargeting, and other ad platforms. Experience in using HubSpot, Marketo, and similar tools effectively.

Capabilities in building multichannel ABM and demand generation strategies that fuel category and new business growth for various Cambridge business verticals.

Have an impressive understanding of marketing analytics and attribution modelling. Good analytical and quantitative skills; easily interpret data and translate it into actionable insights with a test and learn mindset.

Ability to scale transactions and products digitally. Managed scale and delivered hyper-growth digitally.

Possess exceptional interpersonal, communication, and relationship-building skills with a proven ability to meet deadlines and goals. Able to work well in a matrix structure and environment.