Sr. Manager - Usage & Retention

Job Description:
You will be responsible for Customer Renewal / Upgrade by managing the complete lifecycle of customers (from onboarding to user activation to renewal / upgrade). Since we have a channel network, you will work with partners across India and ensure that our goals are achieved. You are results-driven, and excited about building an incredibly successful servicing engine alongside a fast-growing team.

1. Retention Strategy and Execution: Identify, develop processes, plan & execute for growth of the following -

• Renewal / Upgrade %
• % of Channel Partners Achieving Their Renewal Upgrade Targets
• Cost Per Renewal / Upgrade

2. Data Orientation:

• Simplify user data to create actionable insights for personalized experiences.
• Harness the power of data to identify actionable insights, proactively address customer churn, and capitalize on missed upsell opportunities

3. Revenue Innovation:

• Develop and optimize alternate revenue channels to enhance the customer lifecycle.
• Drive monthly GMV growth through innovative strategies and effective channel management.

4. Brand Awareness:

• Implement loyalty point system to improve ROI.
• Monitor and analyze program performance to enhance user engagement.
• Lead multi-channel lifecycle marketing to drive awareness and conversion across business verticals

5. Cross-Functional Collaboration:

• Build strong relationships with our partners, actively collaborating with their teams to streamline processes and enhance renewal and upsell capabilities

Skill Sets / Requirements:

• Analytical, process oriented & data-driven - able to derive insights from data to drive informed decisions
• Strong business acumen with understanding of customer needs and behavior
• Good people and process management capabilities

If interested, please share your updated cv to chavi@busy.in