Brring - Head - Retail Growth (10-15 yrs)

Job Description - Head, Retail Growth

About Brring:

- Brring is one of India's leading intra-city supply chain services providers to some of the largest and upcoming FMCG brands in the food and beverage business. We count prominent Brands viz. Britannia, Tata Consumer, Heritage Novandie, Akshayakalpa Organic, McDonalds (Hardcastle Foods), and several Shark Tank brands among our esteemed clientele.

- At Brring, we believe that the data movement is set to fundamentally alter the distribution landscape over the coming decade with supply chain operations aiding significant last mile visibility on offtake, inventory management, and analytics to drive accurate demand planning and shortening the GTM cycle for consumer brands which are looking for supply chain agility to mimic the consumer innovation curve closely instead of traditional models.

- Our team brings deep experience of the D2C and Consumer products business and we're looking for team members who trust processes, systems, and technology led execution to build a digital distribution platform.

- We encourage candidates who are geared to go the extra mile for the long haul and are looking to establish a strong career graph to apply with us. We like the grind here and are looking to build a business with strong foundations, a culture that celebrates innovation and hard work, and where teams empower people.

- You shall be responsible for:

Sales Strategy & Leadership:

- Lead the formulation and execution of GTM sales plans, forecasts, and budgets to ensure consistent growth.

- Maintain a deep understanding of competitor activities and market dynamics to stay ahead in the premium product segment.

- Prepare Quarterly/Monthly Sales Targets for each Brand on the Brring platform

Sales Operations & Team Management:

- Listing Brring's portfolio of Brands across Modern Trade (MT), General Trade (GT), and e-Comm/Q-Comm (Online) stores.

- Set sales targets, KPIs, and incentives for the sales team with a keen focus on sales review on daily, weekly, and monthly basis to ensure efficiency of salesmen driving the secondary business.

- Develop and maintain strong retailer / sub-distributor / channel partner relationships to achieve sales targets.

- Drive retail execution excellence, including visual merchandising, product availability, and pricing strategies in key retail outlets.

- Develop a performance-driven culture by fostering accountability, reward programs, and continuous coaching.

Key Account Management:

- Stay updated and maintain accurate records of client interaction

- Analyze sales data and reports to identify areas for improvement and optimize future growth possibilities.

- Implement strategies to minimize over-stocking while preventing stock outs across all warehouses.

- Regular coordination with the CFT team, i.e. Commercial, Logistics, Marketing, Branding to align them on the market issues and seek solutions to improve the operations.

Collaborative Tasks:

- Collaborate with Brand marketing teams to develop and implement promotional activities and campaigns across the region.

- Achieving sales targets and ensuring timely Invoicing, and payments from customers in compliance with financial guidelines.

- Controls expenses to meet budget guidelines

- Performance Monitoring

- Monitor and analyze sales data, track KPIs, and prepare reports for senior management.

- Manage the back end team to ensure seamless supply execution for entire International business + internal compliance

- KPIs: Revenues Achievement, Bottomline achievement, Beat Efficiency, Salesman Efficiency, New Territory Development, Supply Chain efficiency.

You have:

- B. Tech / MBA / Professional Degree from Grade A+/A institution.

- 10+ years of relevant sales and management experience in the FMCG industry, with a focus on Offline retail (MT & GT).

- Expertise in premium product sales and distribution with a proven track record of successfully managing sales teams and achieving revenue targets.

- In-depth knowledge of distributors, channel management, and supply chain processes.

- Familiarity with target stores and an ability to establish and maintain relationships with key stakeholders.

- A keen sense of ownership, drive, high in energy, motivated, enthusiastic, relationship management skills.

- Strong analytical skills and the ability to use data-driven insights to make informed decisions.

- Fluent in speaking local languages Marathi/Gujarati/Hindi

- Experience building a vertical/new business is a plus.