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26 BrowserStack Jobs

Associate - Marketing Operations

3-5 years

Remote

1 vacancy

Associate - Marketing Operations

BrowserStack

posted 13d ago

Job Description

As an Associate for Marketing Strategy & Operations, you will be required to meet our goals of supporting & optimizing all operations & technology to enable effective marketing at BrowserStack. You will be helping the marketing team to execute, analyze and improve decision-making. You will also support process development, budget administration, and marketing analytics.
What will you do?
Campaign management
  • Manage and execute marketing campaigns utilizing marketing systems and CRM to drive growth.
  • Create, execute, and optimize marketing automation programs and lead nurturing campaigns.
  • Responsible for email marketing program development and execution, including segmentation, testing, and deployment, and continually evaluate these for improvements.
  • Own and oversee database management segmentation, list acquisition/import, data cleansing, web form capture, lead management, etc.
  • Plan and perform A/B testing to define and execute enhancements to productivity, conversion rates, programs/campaign ROI, and sales pipeline growth.
  • Develop frameworks, processes, and best practices for email marketing techniques to ensure focused interaction with customers
  • Create and maintain dynamic lists, automated lead scoring and routing rules and field mapping.
  • Understand and evaluate campaign metrics and distribute campaign performance to the marketing team.
  • Work with management to define KPIs, create reporting, and analyze campaign performance. Create recommendations to improve campaigns continuously.
Marketing Intelligence & Database Governance
  • Develop, implement, and maintain account intelligence strategies to identify profitable, high-potential accounts, and garnish and retain the customer base
  • Integrate data from multiple sources into a unified intelligence platform, and adjust database management to reflect changes, including adding new contacts and correcting inaccuracies
  • Continually work to set up systems and processes to extract, enrich and classify ideal customer persona.
  • Monitor system performance, maintain data integrity, and ensure all systems are working properly
  • Ensure processes are designed, documented, understood, and followed in a way that minimizes bad or incomplete data.
  • Collaborate closely with sales and marketing teams to support requests for accounts, contacts & lead intelligence.
  • Own the account, contact and lead enrichment activities along with its reporting and insights
  • Develop a deep understanding of BrowserStack s marketing database and help segment it for different marketing communications.
  • Explore opportunities for data enrichment via AI capabilities
  • Streamline marketing processes by implementing workflows and automation strategies.
  • Identify opportunities for efficiency and scalability across marketing operations.
  • Troubleshoot and resolve technical issues impacting campaign execution.
Lead Operations:
  • Manage lead tracking and reporting systems to monitor the progress and effectiveness of lead generation campaigns.
  • Ensure accurate and timely routing of leads to the appropriate sales teams for follow-up.
  • Analyze lead data to identify trends, optimize lead quality, and improve lead conversion rates.
  • Maintain and update lead databases to ensure data accuracy and completeness.
Desired Experience:
  • Overall 3-5 yrs experience in B2B SaaS company.
  • At least 3-5 years experience in marketing operations, MarTech, or related roles.
  • Experience with marketing automation and CRM Tools; Mailchimp and Salesforce is preferred. Exposure in SQL, Google Analytics will be a plus.
  • Knowledge of working with tools like ZoomInfo, LinkedIn Sales Navigator, Apollo, Rocket Reach, Lusha, Traxcn, etc.
  • Structured thinking, strong problem-solving and communication skills, and the ability to prioritise in a fast-paced environment
  • Proficient in analytics and be able to develop actionable insights using data.
  • Be able to multitask, prioritise, rapidly iterate, and manage communications with different functions in a fast-paced startup environment.
  • Excellent project management skills; ability to manage multiple projects simultaneously, often with non-congruent timelines.
  • Experience with APIs, integrations, and data management platforms.
  • Ability to translate business needs into technical solutions.
  • Knowledge of AI/ML concepts for marketing applications is a plus.
Benefits:

In addition to your total compensation, you will be eligible for following benefits, which will be governed by the Company policy:
  • Medical insurance for self, spouse, upto 2 dependent children and Parents or Parents-in-law up to INR 5,00,000
  • Gratuity as per payment of Gratuity Act, 1972
  • Unlimited Time Off to ensure our people invest in their wellbeing, to rest and rejuvenate, spend quality time with family and friends
  • Remote-First work environment that allows our people to work from anywhere in India
  • Remote-First Benefit for home office setup, connectivity, accessories, co-working spaces, wellbeing to ensure an amazing remote work experience

Employment Type: Full Time, Permanent

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People are getting interviews at BrowserStack through

(based on 30 BrowserStack interviews)
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Company Website
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24%
23%
17%
13%
3%
20% candidates got the interview through other sources.
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What people at BrowserStack are saying

What BrowserStack employees are saying about work life

based on 109 employees
88%
97%
93%
50%
Flexible timing
Monday to Friday
No travel
Night Shift
View more insights

BrowserStack Benefits

Health Insurance
Work From Home
Team Outings
Free Food
Cafeteria
Job Training +6 more
View more benefits

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