Regional Transformation Champion

Job Description
Position Title: Region Transformation Champion (RTC)
Function: Sales
Key Stakeholders:
Educational Qualification: Graduate/MBA
Experience: 5 to 6 years (Pref Sector: FMCG/ Beverages) (Exp Mix: Sr. ASE GT equivalent roles in FMCG companies)
Job Purpose:
Britannia Industries Ltd (BIL) has kicked of a project along with an external consulting firm
(Bain & Co.) to transform the current Route to Market. This project will cover key aspects of
our GT sale eco system like Outlet service architect, Portfolio management, Key accounts
management, Wholesale program, Sales capability etc. The incumbent will be responsible for
driving execution of various aspects of this project in Region. They will act as change
management agent for our field teams & trade partners.
Roles & responsibility:
1. Execution Planning:
1.1 RTC will be involved in understanding the design principles for each module. RTC
should have deep understanding of each design aspect.
1.2 RTC will have to support RTL in planning each phase of execution. RTC needs to
leverage his/her field experience to foresee execution challenges & help build the
execution strategy.
1.3 Provide relevant feedback on each model as per learning from market during pilot &
early phases of scale up.
2. Enabling Execution:
2.1 Enable AW alignment on RTM transformation during pilot & scale up phases with help
of respective ASE & ASM.
2.2 Educate AW & its team with the purpose & methodology of transformation.
2.3 Solve for bottlenecks at AW level on Order booking & delivery beat designs.
2.4 Train the AW & its team (AWSM & Delivery teams) on various aspects of
transformation like new portfolio split, retail queries on new model, category specific
trainings to achieve project ambition.

2.5 Help respective ASE & AW with implementation of new beat designs, take feedback on
any customisation requirement for execution. Work closely with respective ASM &
RTL to get the execution done post alignment.
2.6 Provide support to respective ASE & AW in managing operations in early days of
transformation.
2.7 Solve for challenges being faced by AWSM or delivery team by spending time with
them in market.
2.8 Highlight to RTL & War room on support required to streamline the execution.
2.9 Provide support to AWSM & ASE in managing this transition with Retail outlets.
2.10 Build capability of respective ASE or Sr. ASE in managing & continuing the
transformation journey.
2.11 Coach the ASE on ways to leverage the new incentive structure to drive business
objectives.