Digital Marketing Specialist

Role & responsibilities

Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media

and display advertising campaigns.

• Client Management : Act as the primary point of contact for clients, understanding their marketing

objectives and business goals. Provide strategic guidance and actionable recommendations to clients

based on industry best practices and data-driven insights.

• Brainstorm new and creative growth strategies.
• Develop and implement lead generation strategies across digital channels (e.g., SEO, PPC, email

marketing, social media).

• Staying updated with new trends & tools.
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where

appropriate

• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI

and KPIs)

• Prepare weekly and monthly reports of marketing performances related to client projects with

insights and the next action steps.

• Advanced Level Analytics and Search Console.
• Working collaboratively with the team, following the guidelines and daily reporting to the manager.
• Continuously monitor and analyze the competitive environment, consumer trends and propose

appropriate solutions.

Identify trends and insights, and optimize spend and performance based on the insights.

• Collaborate with other team members to help them with their marketing strategies and change

processes as needed.

• Ensure projects run smoothly, campaigns remain on track and project goals are met.
• Create opportunities online that accelerate growth.

Preferred candidate profile

• Bachelors degree in marketing, communications, or any.
• Proven experience as a Digital Marketing Specialist or similar role, with a track record of successful

lead generation and campaign management.

• Solid understanding of digital marketing techniques, SEO, PPC, email marketing, and social media

platforms.

• Strong analytical skills and data-driven thinking.
• Excellent communication and interpersonal skills, with the ability to build and maintain client

relationships.

• Creative thinker with a passion for innovation and staying ahead of industry trends.