Brand Manager

Position Details

Company Overview

To achieve this, we need strong talent who will help us shape the future of our Consumer Healthcare business and challenge our industry. At Sanofi Consumer Healthcare, we aspire to create a work environment where people can thrive, grow, and be at their best every day. Our priority is working with integrity to improve the health and well-being of people and communities where we operate, working towards making a positive impact in the world.

Job Description.

• End to end responsibility of the brand including creating the vision, marketing strategy, innovation pipeline, marketing calendar, leading execution.
• To be responsible for the market share, growth, revenue and profit for the Channel portfolio in India
• Develop marketing strategies to gain market share and achieve top line and bottom-line delivery as per target for the priority brand of Dulcoflex and support plans on other key brands
• Closely work with the Dulcoflex Global and Regional Brand teams to strategize the Brand Plan and innovation pipeline
• Periodically (Quarterly) plan and utilize Marketing budget by allocating resources for required products with the objective of maximizing return on marketing expenditure
• Design effective and innovative integrated marketing campaigns for consumers/ HCPs across mediums including TV, Digital, Mobile, Print, Radio etc. and flawlessly execute them
• Monitor competition on various aspects such as new offerings, pricing, consumer offer, ATL & BTL activities and course correct strategy if required by periodic travel to different geographies
• Conduct intense consumer research directly and through third party to constantly generate insights that can be applied to creative campaigns, product ideas or even on-ground changes
• Liase with Internal stakeholders (sales force, Industrial Affairs, Regulatory, Medical etc.) to ensure timely execution and price increase, margin improvement programs and External stakeholders (Creative, other Vendors) to ensure timely execution of New Product Development projects

Better is out there. Better medications, better outcomes, better science. But progress doesn t happen without people - people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let s be those people.

At Sanofi, we provide equal opportunities to all regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, ability or gender identity.

Watch our ALL IN video and check out our Diversity Equity and Inclusion actions at sanofi.com !