General Manager - Brand

As a General Manager - Brand, you will be responsible for shaping and elevating StayVistas brand presence through strategic marketing mix campaigns, partnerships, influencer collaborations, and market-driven brand initiatives. This role requires a visionary leader with a strong grasp of branding business strategy with team management skills. As a key figure in the brand and marketing team, you will design and execute high-impact strategies that build brand equity, deepen customer engagement, and drive revenue growth.

About You

• Define and execute yearly quarterly comprehensive brand strategies that align with StayVistas positioning growth goals.
• Develop and refine brand guidelines, messaging, and communication across touchpoints to foster brand recognition and loyalty.
• Design and manage influencer and celebrity campaigns that highlight StayVistas offerings and unique experiences.
• Lead communication strategy for all digital channels including Instagram, Linkedin, Email Marketing, Whatsapp Marketing, Website Branding,
• Manage PR social media to drive brand reach credibility
• Work closely with performance marketing and creative teams to drive cohesive, multi-channel marketing strategies.
• Build relationships with luxury brands, corporate partners, travel platforms, and influencers to extend StayVistas reach and impact.
• Plan strategic brand partnerships to develop collaborative campaigns focusing on visibility, credibility, and revenue growth.
• Track and analyse each channel performance, optimising based on data-driven insights and emerging trends.
• Conduct regular market research and competitive analysis to keep StayVista ahead of industry trends and customer preferences.
• Continuously innovate and adapt brand strategies to reflect shifting consumer behaviour and industry dynamics.
• Maintain a brand tracker for the team prepare regular reports, insights, and recommendations for brand development to discuss with cross-functional leaders.
• Bachelors degree in Marketing, Business, Communications, or a related field, Masters degree preferred.
• 8+ years of experience in brand strategy, social media, PR or related roles within the luxury or travel brands or tech based startups (preferred) .