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1 PepsiCo Brand Manager Job
Brand Manager Gatorade
PepsiCo
posted 2mon ago
Job Role Insights
Flexible timing
Key skills for the job
Job Description
Overview
Responsibilities
Qualifications
Main purpose:
Create your own legacy, on one of the most iconic brands in the world and one of the 4 big priorities for PepsiCo globally- Gatorade.
Be a part of the team that delivered the most talked about campaign in 2024 and won a prestigious cannes gold and bronze for PepsiCo.
Responsibilities
Accountability :
Scale Gatorade in India and build hydration category.
- Lead the strategy development to improve penetration of Gatorade
- Lead communication Development of Gatorade
- Lead breakthrough activations to bring the brand Gatorade closer to the consumers at the point of sweat
- Lead cross-functional development, project management & commercialization from insights to in-market for Gatorade Innovation projects
Key Metrics and Parameters
Faster : Vols
Stronger : Key Imagery KPI s- brand for me, restores what I lose in sweat, helps my hydration needs
Better: Strong Pep positive ideas
Qualifications
Key Capabilities / Competencies:
Tier 1 MBA graduate with 4-5 years overall experience in sales/marketing of a FMCG segment.
Preferably 2 years of experience in sales and 2-3 years of experience in marketing.
Preferably 2 years of experience in sales and 2-3 years of experience in marketing.
- 2-3 years of Brand marketing knowledge
- Strong Activation Expertise
- Attention to detail & strong project management skills
- Strong Agility and Resilience
- Strong collaboration skills to partner with brand leaders and commercial teams
Differentiating Competencies Required
Strong Understanding of sporting culture in India
Focus on fitness
","qualifications":" Key Capabilities / Competencies:
Tier 1 MBA graduate with 4-5 years overall experience in sales/marketing of a FMCG segment.
Preferably 2 years of experience in sales and 2-3 years of experience in marketing.
Preferably 2 years of experience in sales and 2-3 years of experience in marketing.
- 2-3 years of Brand marketing knowledge
- Strong Activation Expertise
- Attention to detail & strong project management skills
- Strong Agility and Resilience
- Strong collaboration skills to partner with brand leaders and commercial teams
Differentiating Competencies Required
Strong Understanding of sporting culture in India
Focus on fitness
Employment Type: Full Time, Permanent
Functional Areas: Marketing
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(based on 127 PepsiCo interviews)
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Recruitment Consultant
35%
13%
10%
9%
7%
2%
24% candidates got the interview through other sources.
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What Brand Manager at PepsiCo are saying
Brand Manager salary at PepsiCo
reported by
19
employees
with 3-6
years exp.
₹20
L/yr - ₹40
L/yr
62%
more
than the average Brand Manager Salary in India
View more details
What PepsiCo employees are saying about work life
based on 2.4k employees
Flexible timing
Monday to Saturday
Within city
Day Shift
PepsiCo Benefits
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Health and insurance benefits Work/life benefits Well-being Retirement benefits
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