Email Marketing Specialist

Role Overview:

The Email Marketing Specialist will develop and execute targeted email marketing campaigns to drive customer engagement, retention, and revenue growth. This role requires a deep understanding of email marketing best practices, data analysis, and customer segmentation.

Key Responsibilities:

- Develop and implement end-to-end email marketing campaigns aligned with business objectives.

- Create personalized email content, including promotional, transactional, and lifecycle campaigns.

- Manage email automation workflows and segmentation strategies to optimize engagement.

- Collaborate with the design and content teams to create visually appealing and effective emails.

- Analyze campaign performance metrics (open rates, CTRs, conversions) and generate actionable insights.

- Conduct A/B testing on subject lines, content, and send times to maximize results.

- Ensure compliance with email regulations (GDPR, CCPA, CAN-SPAM) and best practices.

- Maintain and grow the email subscriber list through acquisition and retention strategies.

- Work closely with the CRM team to leverage customer data for targeted campaigns.

Qualifications:

- Bachelors degree in Marketing, Communications, Engineering Business, or a related field.

- Minimum 4 years of experience in email marketing within retail, e-commerce, or a digital agency.

- Proficiency with email marketing platforms (eg. Mailchimp, Klaviyo, HubSpot, Salesforce Marketing Cloud).

- Strong knowledge of customer segmentation, personalization, and automation.

- Familiarity with email HTML/CSS and responsive design principles.

- Excellent analytical skills and experience using tools like Google Analytics for campaign tracking.

- Strong understanding of email compliance and deliverability best practices.

Preferred Skills:

- Experience with SMS and push notification marketing.

- Basic knowledge of SQL or data analysis tools.

- Certification in email marketing platforms or related fields.

- Familiarity with CRM systems and customer journey mapping