Amazon Growth & Retention Marketing Associate

Job Responsibilities:

Amazon Growth:

Minimum 2 years of hands-on experience executing and scaling Amazon Ads campaigns, demonstrating a deep understanding of Amazon's advertising platform.

Utilize strong analytical skills to interpret campaign data, identify trends, and make data-driven decisions to optimize performance and achieve business objectives.

Develop and implement innovative strategies to enhance sales performance and increase market competitiveness on Amazon.

Take ownership of all operational aspects of our Amazon business, including inventory management (FBA), pricing strategies, and promotional activities, to maximize sales and profitability.

Manage and optimize advertising spend, oversee the lifecycle of ASINs, and monitor the P&L of Amazon operations to meet financial targets.

Continuously assess market demand and execute processes to introduce new ASINs or products effectively, ensuring a diverse and competitive product portfolio.

Regularly analyse key performance metrics such as BSR, customer reviews, ratings, revenue, and inventory levels to identify opportunities for improvement and address any issues proactively.

Amazon Growth:

Minimum 2 years of hands-on experience executing and scaling Amazon Ads campaigns, demonstrating a deep understanding of Amazon's advertising platform.

Utilize strong analytical skills to interpret campaign data, identify trends, and make data-driven decisions to optimize performance and achieve business objectives.

Develop and implement innovative strategies to enhance sales performance and increase market competitiveness on Amazon.

Take ownership of all operational aspects of our Amazon business, including inventory management (FBA), pricing strategies, and promotional activities, to maximize sales and profitability.

Manage and optimize advertising spend, oversee the lifecycle of ASINs, and monitor the P&L of Amazon operations to meet financial targets.

Continuously assess market demand and execute processes to introduce new ASINs or products effectively, ensuring a diverse and competitive product portfolio.

Regularly analyse key performance metrics such as BSR, customer reviews, ratings, revenue, and inventory levels to identify opportunities for improvement and address any issues proactively.

Retention Marketing:

Execute and manage retention marketing channels to drive revenue growth through various channels such as WhatsApp, SMS, email, push notifications, referral / loyalty programs, and affiliates.

Ideate & Execute strategies for the entire retention marketing funnel.

Plan and execute event-specific campaigns to enhance customer retention.

Analyse the customer experience and decision-making process at each stage of the customer journey.

Analyse competitive, customer, and industry trends to develop innovative approaches for market launches.

Define strategies and manage the communications charter through CRM channels to drive user journeys across different life cycles.

Manage the end-to-end user lifecycle through various engagement and retention strategies to reduce funnel drop-offs.

Establish and implement best practices for cohort creation, database marketing, measurement, evaluation, data capture, maintenance, and customer/prospect list selection.

Must have a decent understanding of retention marketing tools like Webengage, Klaviyo, CleverTap, Engati etc.

Skills:

- A Team Player with a pro-active and a go-getter attitude

- Coming up with pragmatic solutions with respect to the task at hand

- Demonstrable leadership skills

- Strong proficiency in data analysis tools and platforms, with the ability to derive actionable insights from complex datasets.

- Excellent strategic thinking and problem-solving skills, with a track record of driving tangible business results.

- Command over MS Office applications (such as Excel, Word, and Powerpoint)

- Excellent Verbal and Written English communication skills

- An eye for detail is a must

- Proactive at problem solving