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Cashkaro.com

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3.6

based on 79 Reviews

23 Cashkaro.com Jobs

Assistant Manager - Growth & Retention Marketing

CashKaro.com

3.6

based on 79 Reviews

3-5 years

Gurgaon / Gurugram

1 vacancy

Assistant Manager - Growth & Retention Marketing

Cashkaro.com

posted 37min ago

Job Role Insights

Flexible timing

Key skills for the job

SQL Email Marketing Analytical Chemistry Medical Insurance CCTV Monitoring Marketing Automation

+ 3 more

Job Description

Role Overview:

We are seeking an ambitious and results-driven Assistant Manager - Growth Retention for CashKaro. The ideal candidate should have 3-4 years of experience in retention management, with proven experience in driving significant revenue or customer experience improvement via strategies innovation.

Key Responsibilities: -

Responsible for owning retention of user cohorts, minimizing churn and improving LTV:
The core ownerships areas will be:
Strategy: Work with team to determine a clear strategy for user Retention and lifecycle management
Creative + Messaging: Work with creative team to design the messaging, content and creative angle for the engagement and revenue boosting campaigns
Lifecycle Management: Work with teams to determine user lifecycle and take concrete steps for plugging the gaps - own Activation, Retention, Revenue and Referrals
Execution: Should be hands-on in setting up campaigns and experiments, landing pages, emails etc.
Monitoring on campaign impact: Daily monitoring and optimizing of the campaigns - win an inch everyday attitude
Data obsession: Review the data daily to determine next course of action
Scale: Build for scale

Must Have Skills: -

Proven Experience in Driving Impact through Retention Strategy Development

3-5 years of experience in retention management, preferably in B2C or tech companies.

1. Micro-Segmentation and Micro-Cohorting

Expectation : Ability to independently create micro-cohorts based on user shopping and platform visit behaviors, optimizing target group sizes to reduce costs and improve ROI.

2. Conversion Funnel Optimization

Expectation : Proficiency in implementing A/B testing and experiment-driven approaches to improve funnel conversion, including ad copy, homepage features, discount offers, and gamified campaigns.

3. ARPU (Average Revenue Per User) Improvement

Expectation : Ability to increase ARPU through cross-selling, upselling, and ticket-size increase offers without necessarily changing conversion rates.

4. ROI and Profitability Measurement

Expectation : Competence in calculating ROI and profitability, including conversion rates, ARPU, AOV, and incremental profit for a retention campaign.

5. Analytical Skills and Engineering Background

Expectation : Strong analytical and technical skills, with proficiency in SQL and experience using marketing automation platforms (e.g., Clevertap, MoEngage) to inform retention decisions.

6. Collaboration and Stakeholder Management

Proven ability to collaborate with cross-functional teams (Brand, UX/UI, Tech, Product, and Ops) under tight deadlines, handling competing priorities and achieving desired outcomes.

Desired Skills and Experience: -

Have complete exposure to build automation journeys / segmentation / personalization in Clevertap or similar tools.
Data driven decision making- complete understanding of retention cycle metrics ROI.
Proven project deliverables which drove ROI
Should be from B2C industry
Experience: 3-5 years of relevant experience.
Communication: Excellent written verbal communication skills in English | Can effectively express his/her thoughts | Great people skills
Should be comfortable with tools like
Clevertap or MoEngage
Email Marketing

Employment Type: Full Time, Permanent

Read full job description

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What people at Cashkaro.com are saying

2.2

Rating based on 3 Assistant Manager reviews

Anonymous · Marketing & Communication in Gurgaon / Gurugram

Likes

Trying my hardest to remember even 1 thing that I liked about this place. Unfortunately, apart from giving me depression, and anxiety issues and breaking my morale, there's not much that this company has done. Also, their HR team randomly cuts 1-2K from your salary which they'll never disclose. Not to forget, in some cases, they mak..Read More

Dislikes

Here is the HONEST review that one needs to hear - 1. Top Management (not managers or senior managers but the Founders) is your Lord and Saviour. 2. Managers and Senior Managers are just puppets with close to 0 knowledge about how to carry out a task. They are only good at 1 thing and that is pleasing the Top Management and proba..Read More