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Engaged Employer

Birdeye

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3.7

based on 122 Reviews

71 Birdeye Jobs

Assistant Manager, Marketing Ops

Birdeye Australia

3.7

based on 122 Reviews

7-9 years

Gurgaon / Gurugram

1 vacancy

Assistant Manager, Marketing Ops

Birdeye

posted 6mon ago

Job Role Insights

Flexible timing

Key skills for the job

Data Analysis Data Analytics Automation Testing Social Media Marketing SAP Business Intelligence Marketing Operations

+ 2 more

Job Description

Birdeye is looking for an Assistant Manager - marketing Operations to join our Revenue Operations leadership team in India. Reporting to the Director of Revenue Ops in India, you ll be a critical member of the broader revenue operations ecosystem.

You will work in alignment with marketing operations counterparts in the US and Manila. You will also work in close collaboration with cross-functional teams - marketing, sales, BDR/SDR, Business Intelligence, Product, and Systems teams to help streamline marketing processes, improve the lead-to-deal flow, enhance marketing productivity, and support revenue growth.

Responsibilities

Own the end-to-end lead flow and lead management process, ensuring quality leads are getting tracked properly and passed to sales with the full context and clarity required for successful hand-off and follow-up
Implement best-in-class marketing analytics that provides insight across all channels, campaigns, and activities. Build and maintain reports and dashboards that highlight important marketing performance metrics
Identify areas of inefficiency for process and technology optimization and propose solutions that enable scale
Work with leaders in Sales, Marketing, Finance, and Product to ensure we have an accurate view of marketing performance and business contribution
Define and continuously refine end-to-end campaign processes from the intake and planning to QA and launching in Hubspot
Identify and document workflows, content, owners, deliverables, QA process and SLA across the campaign lifecycle
Hands-on problem solver with proven technical background to troubleshoot and solve sophisticated problems with MarOps and RevOps
Strong understanding of using reporting tools for pipeline, campaign attribution and other campaign reporting
Demonstrated ability and knowledge of data analysis and statistics including hypothesis testing, A/B testing, etc
Support campaign and program launch as needed in HubSpot and SFDC - strong technical knowledge of marketing automation tools

Requirements

7+ years of Marketing Ops experience, preferably in SaaS
Degree in Business or related field
Ability to operate autonomously with demonstrated experience, knowledge, and expertise within SaaS / Enterprise Software. Startup experience is a plus.
Strategic thinker with the ability to glean insights from processes, data, sales team feedback, industry best practices, continuous personal development, etc. to develop improved strategies
Strong understanding and experience with both highly transactional, inbound, inside sales models, and mid-market/Enterprise inside and field sales models.
Strong working knowledge of Salesforce.com, Hubspot, and other marketing automation tools, including best practices for use, integrations, and reporting.
Proven record of developing and implementing tactical initiatives that improve marketing productivity, and conversion rates
LeanData knowledge is a plus
Strong project and program management skills.
Intimate knowledge of lead automation and follow-up best practices, outbound lead generation, and reporting/analytics
Expert communication skills, with experience building presentations and analyses for presentations to the senior leadership team.