Bharat Bijlee - Manager - Business Development (5-13 yrs)

Job Profile - Motor Marketing (Business Development).

Position Location: Mumbai (Airoli).

Reporting to Head of Marketing.

Industry Prefer - Only Induction Motor Industry candidate.

Year of experience - 5 year to 13 years.

Purpose:

- Coordinate marketing activities for the Motors business at all India level.

- Provide inputs into pricing for customized and stock and sell Motors to ensure maximum benefit to BBL and build customer base.

- Identify market and product gaps and explore possibilities in them.

Key Responsibilities:

- Assist in implementation of the marketing strategy for Motors across all regions.

- Provide inputs into development of a market entry plan for Motors for unexplored markets identified as high potential.

- Identify consultant enlistment opportunities and ensure enlistment and preference for BBL with the same.

- Conduct risk evaluation exercises for entry into new markets and business areas.

- Conceptualize and drive promotions and marketing programs designed to maximize visibility and brand awareness of available products among target groups.

- Coordinate conduct of presentation to potential clients for the purpose of business development.

- Coordinate participation in various trade fairs / meets / promotional activities, etc.

- Assist in developing a pricing strategy for motors based on desired positioning, component cost, dealer feedback etc.

- Coordinate with the regional sales team to ensure regular exchange of relevant information relating to customers etc.

- Formulate a price list for stock and sell motors for distribution to dealers and customers.

- Collate information on key accounts through meetings / interactions and research and develop intimate knowledge of key accounts business drivers, strategy, and challenges and identify new value proposition opportunities.

- Develop customized integrated service offerings for key account clients based on value proposition and provide the necessary support to the regional sales teams in business development.

- Guide the regional sales teams preparation of quotations and technical specifications for orders involving key account clients.