- To build a bottom-up short term and the long term demand & supply plan factoring in the inputs from central planning and category teams
- Work with the team members within the category and in external support functions to execute on strategic objectives
- Closely monitors the business metrics and alters the plan as required
Growth:
- Ability to analyse the online funnel for traffic and conversion
- Drive growth of the business through horizontal customer initiatives such as acquisition, retention, cross-sell and increasing the wallet-share
- Design, Incubate and Scale new Organic / Inorganic new growth engines for the business
Category Marketing:
- Work with the marketing team to launch & scale digital brand & performance marketing campaigns
Customer Experience
- Drive initiatives with the product & merchandising teams to improve the buying experience of the customer right from pre-purchase decision making to delivery
People:
- Manage a diverse team
- Build a culture of innovation, self motivation & organization first mindset
- Mentor and groom the team
- Be an inspirational leader for the team & a thought leader for the BU