BAJO FOODS - International Sales Role - FMCG Domain (5-8 yrs)

Location: Bangalore.

Industry: FMCG (Packaged Food).

Experience: 5+ years in FMCG Sales & Business Development, with 3+ years in International Sales.

Role Purpose:

- Lead Lo Foods' expansion into International Markets by developing and executing sales strategies, identifying key distribution channels, and ensuring compliance with regional regulations.

Key Responsibilities:

Market Expansion & Strategy Development:

- Understand the distribution landscape in Indian ethnic channels and modern/mainstream trade in Asia-Pacific, Middle East, South East Asia, and the US.

- Develop geography and channel-specific strategies to achieve growth objectives.

- Build and execute a detailed sales strategy and market entry plan.

Distribution & Partnerships:

- Identify and onboard distributors for each international region.

- Participate in key exhibitions & trade events to establish distributor networks.

- Develop and maintain strong connects with international distribution channels.

Compliance & Product Readiness:

- Work with consultants and regulatory teams to ensure products meet local regulations.

- Coordinate with R&D, production, and packaging teams to ensure compliance with international requirements.

Sales & Trade Marketing Execution

- Create and implement trade promotion plans to drive market penetration.

- Collaborate with the Marketing team to develop region-specific brand marketing plans.

- Ensure a seamless sales execution process, tracking consumer & retail feedback for continuous improvement.

Financial & Payment Management:

- Build and evaluate the P&L feasibility for each market.

- Oversee payment cycles, credit management, and minimize returns.

Desired Experience & Skills:.

- 5+ years of Sales & Business Development experience in the FMCG Food industry.

- 3+ years of International Sales experience in Packaged Foods.

- Exposure to Middle East, South East Asia, and US markets (preferred).

- Strong network & connects in International distribution channels.

- Experience in new market entry & expansion strategies.

Why Join Us?

- This is a high-impact role where you will drive international expansion and contribute directly to the global growth of Lo Foods.

- If you have experience in FMCG International Sales and a passion for scaling brands in new markets, we'd love to hear from you!

About Us:

Lo Foods is more than just a brand; it's purpose-driven with a clear mission: to provide low-carb functional foods to 100 million Indians by 2030. We believe that food is at the core of who we are after all, we are what we eat. India currently faces an epidemic of chronic diseases, many driven by our eating habits. Instead of viewing food solely as a means to prevent illness, we harness its power to improve and manage specific health conditions. At Lo Foods, we provide low-carb alternatives to traditional Indian foods, preserving flavours while addressing health concerns.